{"product_id":"writing-copy-for-dummies-paperback","title":"Writing Copy for Dummies - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eJonathan Kranz\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eTips on writing to consumers and business-to-business\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e Create captivating, results-oriented, sales-generating copy\u003cbr\u003e \u003cbr\u003e Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more.\u003cbr\u003e \u003cbr\u003e Discover How To: \u003cbr\u003e * Write compelling headlines and body copy\u003cbr\u003e * Turn your research into brilliant ideas\u003cbr\u003e * Create motivational materials for worthy causes\u003cbr\u003e * Fix projects when they go wrong\u003cbr\u003e * Land a job as a copywriter\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003eTips on writing to consumers and business-to-business \u003c\/p\u003e\u003cp\u003eCreate captivating, results-oriented, sales-generating copy\u003c\/p\u003e \u003cp\u003eNeed to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more.\u003c\/p\u003e \u003cp\u003eDiscover How To: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eWrite compelling headlines and body copy\u003c\/li\u003e \u003cli\u003eTurn your research into brilliant ideas\u003c\/li\u003e \u003cli\u003eCreate motivational materials for worthy causes\u003c\/li\u003e \u003cli\u003eFix projects when they go wrong\u003c\/li\u003e \u003cli\u003eLand a job as a copywriter\u003c\/li\u003e \u003c\/ul\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eJonathan Kranz\u003c\/b\u003e is the principal of Kranz Communications, an award-winning writing firm that helps leading agencies tackle their most difficult marketing, advertising, and public relations assignments in numerous consumer and B2B industries.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 362\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.87 x 9.06 x 7.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 29, 2004\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52694961783091,"sku":"9780764569692","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/MUErR2FOU2hFU0xjRFBxMjR6eXAyUT09.webp?v=1763078370","url":"https:\/\/www.vysn.com\/products\/writing-copy-for-dummies-paperback","provider":"VYSN","version":"1.0","type":"link"}