{"product_id":"win-loss-analysis-how-to-capture-and-keep-the-business-you-want-paperback","title":"Win\/Loss Analysis: How to Capture and Keep the Business You Want - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eEllen Naylor\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e \u003cli\u003eDo you want to win and retain more business? Nail the competition? \u003c\/li\u003e \u003cli\u003eWhen you win deals, do you know why you win them? \u003c\/li\u003e \u003cli\u003eWhen you lose deals, do you know why you lose them? \u003c\/li\u003e \u003cli\u003eWhen your existing customers choose you again, why do they? \u003c\/li\u003e \u003cli\u003eWhen your existing customers abandon you, why do they?\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cbr\u003e If you don't ask your customers and those who chose a competitor, you won't truly discover why you're winning and losing deals. Find out why buyers choose to do business with you or your competition. Learn how they went about making their buying decision.\u003cbr\u003e \u003cbr\u003e If your company is struggling, losing its visibility or failing in growth projections, you need \u003cstrong\u003e\u003cem\u003eWin\/Loss Analysis\u003c\/em\u003e\u003c\/strong\u003e. Woven throughout are steps to gather and implement competitive intelligence, customer insight and strategic panache. You will pull insight to develop specific buyer personas.\u003cbr\u003e \u003cbr\u003e With the guidance of \u003cstrong\u003e\u003cem\u003eWin\/Loss Analysis\u003c\/em\u003e\u003c\/strong\u003e, you will discover how to remove the guesswork, and gain more business by conducting Win\/Loss interviews with your customers and former prospects--after the buying decision has been made.\u003cbr\u003e \u003cbr\u003e For over two decades, Win\/Loss expert Ellen Naylor has guided executives and managers to world-class results with her 12-Step Win\/Loss process. Now you will get her inside tips and secrets to lead your company to do the same.\u003cbr\u003e \u003cbr\u003e Not convinced yet? Research shows that taking action from a formal Win\/Loss program can improve win rates between 15 to 30 percent.\u003c\/p\u003e \u003cp\u003eBronze Independent Publisher's award Business\/Career\/Sales category.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 218\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.46 x 8.5 x 5.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 11, 2018\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52478675648819,"sku":"9780997272215","price":33.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/K2JKeTR4S0JxMU0vYzdYU2VzbkZoUT09.webp?v=1759654738","url":"https:\/\/www.vysn.com\/products\/win-loss-analysis-how-to-capture-and-keep-the-business-you-want-paperback","provider":"VYSN","version":"1.0","type":"link"}