{"product_id":"why-we-buy-and-why-it-matters-small-choices-big-impact-hardcover","title":"Why We Buy and Why It Matters: Small Choices, Big Impact - Hardcover","description":"\u003cp\u003eby \u003cb\u003eDavid Gaines\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAn empowering guide to conscious consumerism that shows how small everyday choices can create meaningful impact.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003e\"\u003c\/b\u003e\u003cb\u003eThe author's practical tips and inspiring stories make for a powerful call to think critically before clicking \"buy now.\"\" -- \u003c\/b\u003e\u003ci\u003e\u003cb\u003ePublishers Weekly\u003c\/b\u003e\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003e \u003cb\u003e\"An intriguing, thought-provoking book and a call to action, for entrepreneurs, would-be entrepreneurs, and students of business.\" --\u003ci\u003eLibrary Journal\u003c\/i\u003e\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e In a culture shaped by speed, convenience, and algorithms, it is easy to forget the people behind the things we buy. \u003ci\u003eWhy We Buy and Why It Matters\u003c\/i\u003e invites readers to slow down and see consumption not as a mindless transaction, but as a human act of connection and interdependence. \u003cp\u003e\u003c\/p\u003e Drawing on cultural research, personal reflection, consumer history, and his experience as a small-business owner, David Gaines reframes buying as an opportunity to honor the people, labor, and stories behind everyday goods. Through clear, accessible practices, he offers a compassionate path toward more intentional choices--without guilt, perfectionism, or overwhelm. \u003cp\u003e\u003c\/p\u003e Here's what makes \u003ci\u003eWhy We Buy and Why It Matters\u003c\/i\u003e a practical and hopeful guide: \u003cp\u003e\u003c\/p\u003e \u003cb\u003e- A Fresh Look at Conscious Consumerism: \u003c\/b\u003eReframes ethical consumption as human, relational, and hopeful rather than guilt-driven or out of reach. \u003cp\u003e\u003c\/p\u003e \u003cb\u003e- Small Choices, Real Impact: \u003c\/b\u003eShows how everyday purchasing decisions can support human dignity, stronger communities, and deeper connection. \u003cp\u003e\u003c\/p\u003e \u003cb\u003e- Practical Daily Framework: \u003c\/b\u003e The \"Plant, Water, Grow\" structure helps readers build habits of awareness, care, and intentional buying. \u003cp\u003e\u003c\/p\u003e \u003cb\u003e- Accessible and Grounded: \u003c\/b\u003eReal-world examples and budget-conscious steps help readers align their choices with their values. \u003cp\u003e\u003c\/p\u003e \u003ci\u003eWhy We Buy and Why It Matters\u003c\/i\u003e is a thoughtful book about conscious consumerism, ethical buying, and the small choices that help us reconnect with the people behind what we use every day.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eDavid Gaines is the CEO of La Terza Coffee, a Cincinnati-based social enterprise coffee roaster, and the author of Radical Business, winner of the CIPA EVVY Gold Award. Long active in the social enterprise movement, he writes and speaks on conscious capitalism, the stakeholder economy, and how everyday choices shape a more human economy. He's an idealist who believes that any business can be a force for good, and that the world we want is already being built, one decision at a time. He lives in Cincinnati with his wife and two sons. Learn more at davidgaines.com.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 320\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1 x 9.1 x 6.1 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 27, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":67923758842163,"sku":"9781685556266","price":33.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/61GhIdHXI29781685556266.webp?v=1793825651","url":"https:\/\/www.vysn.com\/products\/why-we-buy-and-why-it-matters-small-choices-big-impact-hardcover","provider":"VYSN","version":"1.0","type":"link"}