{"product_id":"why-is-a-verb-how-well-managed-teams-turn-purpose-into-productivity-paperback","title":"Why Is a Verb: How Well-Managed Teams Turn Purpose into Productivity - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eStephen Butler\u003c\/b\u003e (Author), \u003cb\u003eKarissa Price\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\"Bold. Practical. Timely.\" - Jessica Jensen, \u003cem\u003eChief Marketing Officer, Indeed\u003c\/em\u003e\u003cbr\u003e\"\u003cem\u003eWhy Is a Verb\u003c\/em\u003e combines incisive research insight with deep frontline experience to produce the kind of practical, evidence-based approach leaders have been hungering for-one that goes beyond merely articulating purpose to the real work of implementation.\" - Dan Witters, \u003cem\u003eResearch Director, Gallup National Health and Well-Being Index\u003c\/em\u003e\u003cbr\u003e\"Purpose in the workplace, while celebrated, has a mixed track record when it comes to tangible results. Drawing on research and experience, Butler and Price show how an authentic and systematic approach can help WHY deliver for individuals and organizations alike.\" - Ty Breland, \u003cem\u003eChief Human Resources Officer, Marriott International\u003c\/em\u003e\u003cbr\u003e\"Captivates from the start, challenging preconceived notions and buzzwords around purpose... delves into the process of operationalizing purpose, offering actionable tactics for success. A must-read.\" - Jodie Goulden, Organization Design Expert, \u003cem\u003eOrgdesign Works\u003c\/em\u003e\u003cbr\u003e\u003cem\u003e***\u003c\/em\u003e\u003cbr\u003e\u003cstrong\u003eHow Can WHY work Better?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\"I often feel like a musician who can't hear themselves play.\" -Gen Z employee\u003c\/p\u003e\u003cp\u003eEveryone wants work to matter.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eEmployees want the joy of having impact.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eLeaders want the impact to drive productivity.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eTop value creators, from Apple to Tesla, show what can happen when purpose and productivity mesh.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eLess clear? How to replicate such success.\u003c\/p\u003e\u003cp\u003eOver half a century, experts' preferred practice-publishing purpose or WHY statements-has become a standard ritual among high-aspiration organizations.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eYet something isn't working.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eLess than one in three leaders actually uses these tools.\u003c\/li\u003e\n\u003cli\u003eBarely one in five employees feels engaged.\u003c\/li\u003e\n\u003cli\u003eProductivity growth has fallen to historic lows.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis book proposes a bold new approach, the product of a unique five-year quest by two social scientists turned management practitioners. Combining years of field work with research insight, it reveals: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow humans' distinctive need for purpose has driven our flourishing as a species;\u003c\/li\u003e\n\u003cli\u003eHow the feeling has been dulled by modern work and life;\u003c\/li\u003e\n\u003cli\u003eHow tapping its power means going beyond mere words.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eWhat emerges is a fresh perspective on what purpose-driven leadership really entails: less talking about your company's impact than helping employees feel their own.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eSTEPHEN BUTLER is a management consultant and globally featured TEDx speaker. \u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eKARISSA PRICE is Chief Marketing Officer at Dragonfruit AI and a former Fortune 100 marketing executive.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eSince earning social science doctorates at Harvard and Cambridge and starting careers at The Boston Consulting Group, they've created over five decades of value as executives, entrepreneurs, and advisors.\u003c\/em\u003e\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 246\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.56 x 8.5 x 5.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 23, 2024\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52486060114227,"sku":"9781544545561","price":28.58,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/DmLiQd7YrK9781544545561.webp?v=1759816461","url":"https:\/\/www.vysn.com\/products\/why-is-a-verb-how-well-managed-teams-turn-purpose-into-productivity-paperback","provider":"VYSN","version":"1.0","type":"link"}