Voice Marketing: Harnessing the Power of Conversational AI to Drive Customer Engagement - Hardcover

by Laurence Minsky (Author), Susan Westwater (Author), Scot Westwater (Author)

Voice Marketing is filled with real-world examples and behind-the-scenes stories, grounded in research-based theory and clear-eyed practice on how to use conversational AI. The ideas are immediately implementable, so marketers can get the most out of voice right from the start.

Author Biography

Laurence Minsky is professor of communications at Columbia College in Chicago and consults for leading agencies, corporations, and nonprofits. He co-authored Audio Branding, The Activation Imperative and seven other acclaimed business books. Susan Westwater is co-founder/CEO of Pragmatic Digital, which helps brands capitalize on voice and conversational AI. She is co-author of Voice Strategy and is recognized as a top influencer regarding voice and conversational AI marketing programs. Scot Westwater is co-founder/CCO of Pragmatic Digital, he helps companies improve their marketing and customer experiences through voice and conversational AI. He is the co-author of Voice Strategy and leverages design, UX, and digital strategy to create effective voice experiences. Colleen Fahey is US Managing Director, Sixi鑪e Son, the world's leading sonic branding agency. She previously worked with Publicis Groupe to bring non-traditional marketing to leading brands in the US, Europe, Asia, and Latin America, and co-authored Audio Branding.