{"product_id":"voice-and-tone-strategy-connecting-with-people-through-content-paperback","title":"Voice and Tone Strategy: Connecting with People through Content - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eJohn Caldwell\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eConnections. We all want them. We seek them in our everyday lives, in our relationships with people, places and things. Emotion is at the heart of any meaningful connection, and how we talk to each other taps into it. Our character, brought to life through our voice, is the most powerful tool we have to connect with people, especially when it comes to connecting on an emotional level.\u003c\/p\u003e\u003cp\u003eIn the past, a transactional relationship with customers was sufficient. A simple experience that delivered a clear benefit, such as extra money in their pocket or the easy completion of a task, was all you needed to satisfy and retain existing customers. But times have changed. Today, more than ever, consumers gravitate toward--and increasingly, crave--meaningful experiences.\u003c\/p\u003e\u003cp\u003eThis book focuses on the role of a voice and tone strategy as a part of a successful content strategy. \u003cem\u003eVoice and Tone Strategy: Connecting with People through Content\u003c\/em\u003e shows you how to create a voice and tone strategy that addresses customer needs and helps you build exceptional customer relationships.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 128\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.27 x 8.5 x 5.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 25, 2020\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52482925560115,"sku":"9781937434687","price":42.93,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/SmlYaHoxQmZsV1JwblVvV0NUbFpZQT09.webp?v=1759744734","url":"https:\/\/www.vysn.com\/products\/voice-and-tone-strategy-connecting-with-people-through-content-paperback","provider":"VYSN","version":"1.0","type":"link"}