{"product_id":"unreported-a-media-relations-guide-to-killing-stories-paperback","title":"Unreported: A Media Relations Guide To Killing Stories - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eMegan Swiatkowski\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eSome of the most powerful stories never get published.\u003c\/b\u003e\u003cbr\u003eThey're buried-quietly, strategically, and permanently-by professionals who know how to make bad news disappear.\u003c\/p\u003e\u003cp\u003eIn media relations, most people focus on what to say once the damage is done. This book focuses on something far more valuable: how to stop the damage before it starts.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThis is the playbook for avoiding headlines, not managing them.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eWhen stakes are high and reputations are on the line, there's a skillset that separates seasoned pros from amateurs: the ability to discreetly, ethically, and effectively kill a story.\u003c\/p\u003e\u003cp\u003eIt's not about spin. It's not about lies. It's about understanding how information moves, what influences editorial decisions, and how to shape the landscape so the story never runs.\u003c\/p\u003e\u003cp\u003eInside, you'll learn: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cp\u003eThe subtle signals journalists pick up on-and how to use them to your advantage\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003ePsychological triggers that can discourage a reporter from pursuing a lead\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eWhy silence, access, and timing matter more than the perfect statement\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eProven tactics used by crisis comms pros to shift attention and prevent exposure\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eReal-world examples of stories that almost went public-and how they didn't\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWhether you're a CEO, comms executive, public figure, or advisor behind the scenes, this guide reveals the untold techniques that can save careers, companies, and reputations.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe most effective media strategy is the one no one ever sees.\u003c\/b\u003e\u003cbr\u003eThis book will show you how to make that happen.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 128\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.27 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 18, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":53176997052723,"sku":"9798314533031","price":17.78,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/qLWdTkVw7e9798314533031.webp?v=1782774722","url":"https:\/\/www.vysn.com\/products\/unreported-a-media-relations-guide-to-killing-stories-paperback","provider":"VYSN","version":"1.0","type":"link"}