{"product_id":"unfair-comparisons-nuancing-the-sold-not-bought-category-hardcover","title":"Unfair Comparisons: Nuancing the \"Sold, Not Bought\" Category - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eMaria Ferrante-Schepis\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe life insurance industry stands at a pivotal moment. Consumer trust is eroding, many new technology entrants have failed, and the demands for innovation have never been more urgent. Maria Ferrante-Schepis offers a compelling \"video tape review\" of the industry's last decade, enabling us to rethink what's possible in a negative demand category.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWith decades of experience and a deep understanding of the industry's challenges, Maria unpacks: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe subtle and not so subtle nuances that she believes have been missed or misunderstood by innovators and that shape key lessons to innovate in the future.\u003c\/li\u003e\n\u003cli\u003eThe role of both advisor and consumer fear, and how if managed correctly is a key pillar of transformation.\u003c\/li\u003e\n\u003cli\u003eThe importance of having the right division of labor between the human and technology to fully meet the needs of customers.\u003c\/li\u003e\n\u003cli\u003eWays to think about repurposing the true capabilities of the industry in a world where the risk of death is not what it used to be.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book goes beyond theory-it's packed with insights, relatable stories, and a fresh perspective to enable effective action.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 206\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.69 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 09, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52487581499699,"sku":"9798992334807","price":50.18,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/5hdTQB6vrZ9798992334807.webp?v=1759848803","url":"https:\/\/www.vysn.com\/products\/unfair-comparisons-nuancing-the-sold-not-bought-category-hardcover","provider":"VYSN","version":"1.0","type":"link"}