{"product_id":"trading-up-why-consumers-want-new-luxury-goods-and-how-companies-create-them-paperback","title":"Trading Up: Why Consumers Want New Luxury Goods--And How Companies Create Them - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eMichael J. Silverstein\u003c\/b\u003e (Author), \u003cb\u003eNeil Fiske\u003c\/b\u003e (Author), \u003cb\u003eJohn Butman\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eTrading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e In dozens of categories, these new luxury brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional old luxury goods. \u003ci\u003eTrading Up\u003c\/i\u003e has become the definitive book about this growing trend.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eMichael J. Silverstein is a senior vice president of The Boston Consulting Group and the coauthor of the business bestseller \u003cb\u003eTrading Up\u003c\/b\u003e. He works with leading companies around the world.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cbr\u003e\u003cp\u003eNeil Fiske is the former head of the Chicago office of The Boston Consulting Group and is now the CEO of Bath \u0026amp; Body Works.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eJohn Butman is an established business author and journalist.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 320\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.83 x 8.47 x 5.48 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 01, 2008\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52488383103283,"sku":"9781591840701","price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/ayfp4MjEmY9781591840701.webp?v=1759874076","url":"https:\/\/www.vysn.com\/products\/trading-up-why-consumers-want-new-luxury-goods-and-how-companies-create-them-paperback","provider":"VYSN","version":"1.0","type":"link"}