{"product_id":"the-upside-of-downside-thinking-a-premortem-approach-to-better-decision-making-paperback","title":"The Upside of Downside Thinking: A Premortem Approach to Better Decision Making - Paperback","description":"\u003cp\u003eby \u003cb\u003eMatthew Confer\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eImagine the Worst to Prepare for the Best\u003c\/strong\u003e\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eIf you want to be ready for what's ahead, start by picturing everything going wrong.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eIn The Upside of Downside Thinking, Matthew Confer reveals a simple but transformative truth: The most powerful strategic advantage isn't luck, speed, or even innovation; it's foresight. By deliberately imagining failure before it happens, leaders can uncover blind spots, stress-test strategies, and build plans that bend without breaking.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eDrawing on unforgettable stories from history, psychology, and business--including famous examples from Blockbuster and Kodak to NASA and Netflix--Confer shows why some organizations thrive under pressure while others crumble. At the heart of the book is the RISK framework, a practical premortem approach for anticipating threats, diagnosing vulnerabilities, and taking corrective action when necessary.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eThis book is perfect for busy business leaders and anyone who wants to lead with confidence, minimize costly mistakes, and turn risk into resilience. Whether you're leading a team, launching a product, or navigating a personal decision, you'll learn how to\u003c\/p\u003e\u003cbr\u003e\u003cul\u003e\n\u003cbr\u003e\u003cli\u003eSpot the hidden flaws in your best-laid plans.\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eChallenge overconfidence and groupthink.\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eBuild a culture that plans for failure without fear.\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cp\u003eMost people analyze failure after it happens. The best decision makers consider the downside early. The upside? You'll be ready for anything.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAs chief strategy officer at Abilitie, \u003cstrong\u003eMatthew Confer\u003c\/strong\u003e has worked with organizations across six continents to strengthen their leadership capability through experiential learning. His TEDx Talk, \"Before You Decide: 3 Steps to Better Decision Making,\" has been viewed more than 1.5 million times. As the host of the \u003cem\u003eLearn to Lead\u003c\/em\u003e podcast, Confer explores leadership lessons from world-class thinkers, founders, and change makers. \u003cem\u003eThe Upside of Downside Thinking\u003c\/em\u003e is his first book. It grew from a simple idea he's tested in boardrooms, classrooms, and his own life: If you want to make better decisions, first imagine what could go wrong, and then plan for it. Confer lives in Austin, Texas.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 144\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.4 x 8.8 x 5.8 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 27, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":67923757662515,"sku":"9781970514087","price":26.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/iGIiUmTfuC9781970514087.webp?v=1793825649","url":"https:\/\/www.vysn.com\/products\/the-upside-of-downside-thinking-a-premortem-approach-to-better-decision-making-paperback","provider":"VYSN","version":"1.0","type":"link"}