{"product_id":"the-sustainable-investor-responsible-impactful-and-values-driven-investing-strategies-and-practices-for-financial-professionals-hardcover-1","title":"The Sustainable Investor: Responsible, Impactful, and Values-Driven Investing Strategies and Practices for Financial Professionals - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003ePeter Krull\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBuild sustainable, responsible portfolios that reflect the values of your retail clients\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eThe Sustainable Investor: Responsible, Impactful, and Values-Driven Investing Strategies and Practices for Financial Professionals, \u003c\/i\u003e the Founder and Director of Sustainable Investing at Earth Equity Advisors, Peter Krull, delivers a timely and insightful discussion of sustainable investing and responsible portfolio construction. In the book, you'll learn how to help your retail clients build solutions-based, sustainable, responsible, and impact-driven portfolios that actually reflect their values. You'll also learn how to avoid the greenwashed, \"less-bad\" investments so commonly found in the products and portfolios of major Wall Street firms seeking to use ESG primarily as a growth vehicle. \u003c\/p\u003e\u003cp\u003eThe book also offers: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eA history of the Socially Responsible Investing movement, including its descendants: Environmental, Social, and Governance (ESG) Investing and Sustainable, Responsible, and Impact (SRI) Investing\u003c\/li\u003e \u003cli\u003eWhy labels like ESG and SRI matter, what they mean, and how they're different\u003c\/li\u003e \u003cli\u003eAn explanation of how major Wall Street firms hijacked the ESG investing philosophy and turned it into a vehicle for asset accumulation\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eA perfect resource for financial advisors, planners, and other finance professionals, \u003ci\u003eThe Sustainable Investor\u003c\/i\u003e is the ideal roadmap to values-driven investing strategies that meets the needs of retail investors who seek to make a positive difference in the world with their money.\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eESG investing is not the same as sustainable investing, yet investment professionals and the general public often equate the two. Understanding this difference will be an advantage to advisors working with a new generation of investors demanding values-based investing. \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eThe Sustainable Investor: Responsible, Impactful, and Values-Driven Investing Strategies for Financial Professionals, \u003c\/i\u003e renowned green business leader and Director of Sustainable Investing at Earth Equity Advisors, Peter Krull, delivers a timely and insightful discussion of how to build a sustainable portfolio that your clients actually want and that truly reflects their values. \u003c\/p\u003e\u003cp\u003eThe book chronicles the history of Socially Responsible Investing, as well as its contemporary cousins, Environmental, Social, and Governance Investing and Sustainable, Responsible, and Impact investing. It explains the key differences between each of them and makes a compelling case that what retail investors actually want are solutions-based portfolios, comprised of companies leading a cleaner, more resource-efficient, more resilient, and more equitable economy. \u003ci\u003eThe Sustainable Investor\u003c\/i\u003e also lays out a plan for financial advisors who want to help their retail clients implement a portfolio that aligns their investments with their values. \u003c\/p\u003e\u003cp\u003eKrull explains how the major Wall Street investment firms hijacked the concept of ethical investing and used it as a vehicle for growth and asset accumulation. He also explains how you can avoid the greenwashed and \"less-bad\" portfolios of the large firms in favor of sustainable portfolios that deliver financial and social results. His experience of living through Hurricane Helene in Asheville, NC helps explain how he is redefining SRI for a climate-changed world: Sustainable, Resilient, and Innovation investing. \u003c\/p\u003e\u003cp\u003ePerfect for financial advisors with clients who care about making a positive difference in the world and those looking to prepare themselves to help next generation investors, \u003ci\u003eThe Sustainable Investor\u003c\/i\u003e is sure to become the gold standard for all financial professionals seeking to better navigate the complex and nuanced world of ESG and SRI investing.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePraise for THE SUSTAINABLE INVESTOR\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\"At a time when some of the world has begun to question the importance of environmental friendly, sustainable and corporate responsibility, Peter Krull delivers the antidote to this wrong-headed view. Peter explains in clear terms the why and how to invest in a manner that not only enriches your portfolio but also enriches the world at large.\"\u003cbr\u003e \u003cb\u003e--RON INSANA, \u003c\/b\u003e CNBC Contributor \u003c\/p\u003e\u003cp\u003e\"Peter's financial expertise, engaging storytelling and data-driven case studies succeed in bringing sustainable investing to the forefront. This book is a timely read for financial advisors and retail investors interested in understanding and addressing financially material risks and unlocking investment opportunities in our rapidly changing world.\"\u003cbr\u003e \u003cb\u003e--MARIA LETTINI, \u003c\/b\u003e Chief Executive Officer, US Sustainable Investment Forum \u003c\/p\u003e\u003cp\u003e\"In a world drowning in greenwashed funds and 'less bad' ESG nonsense, Peter Krull cuts through the noise with refreshing clarity and zero patience for Wall Street's sustainability charade. Drawing from twenty years in the trenches, he delivers what financial advisors desperately need: practical, no-BS strategies for building truly sustainable portfolios that actually align with client values. Ignore this book at your peril--unless you're fine watching trillions in assets walk out the door to advisors who get it.\"\u003cbr\u003e \u003cb\u003e--GARVIN JABUSCH, \u003c\/b\u003e Chief Investment Officer at Green Alpha Advisors \u003c\/p\u003e\u003cp\u003e\"This is the book that the fossil fuel industry does not want you to read. It dispels the myths about investing with your values and provides you with the information and resources you need to invest in an environmentally responsible way.\"\u003cbr\u003e \u003cb\u003e--LESLIE SAMUELRICH, \u003c\/b\u003e President of Green Century Funds \u003c\/p\u003e\u003cp\u003e\"A well-researched book on sustainable, resilient, and innovative investing that is structured for a broad audience and well suited for both professional and novice investors. For those interested in a deeper dive into sustainable investing, this book serves as a solid foundation, offering both clarity and depth on the subject.\"\u003cbr\u003e \u003cb\u003e--MATTHEW PATSKY, \u003c\/b\u003e CEO and Portfolio Manager, Trillium Asset Management \u003c\/p\u003e\u003cp\u003e\"\u003ci\u003eThe Sustainable Investor\u003c\/i\u003e is a timely and essential guide for financial professionals navigating the evolving landscape of sustainable investing. Through insightful storytelling--shaped in part by his firsthand experience of Hurricane Helene's devastation--Peter provides advisors with the tools and narratives needed to engage clients in meaningful conversations about impact. This book is a must-read for those looking to align their investments with a deeper purpose.\"\u003cbr\u003e \u003cb\u003e--JENNIFER N. COOMBS, \u003c\/b\u003e Head of Content and Development, US Forum for Sustainable and Responsible Investment\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePETER KRULL\u003c\/b\u003e is a Partner and Director of Sustainable Investing at Earth Equity Advisors, a Prime Capital Financial Company. He is the InvestmentNews 2024 ESG\/Responsible Investing Advisor of the Year, and the host of \u003ci\u003eDollars \u0026amp; Change: The Expert's Guide to Sustainable and Responsible Investing\u003c\/i\u003e podcast. \u003c\/p\u003e\u003cp\u003ePeter is a regular speaker at industry conferences as an expert on sustainable investing, including Future Proof and the US SIF Forum. He is a contributor to Kiplinger and has been quoted in \u003ci\u003eThe Wall Street Journal, The New York Times, Barron's, Bloomberg, Investor's Business Daily\u003c\/i\u003e, and many others. He has appeared on Reuters TV, Cheddar TV and the Schwab Network. In addition, he has been regularly featured in numerous podcasts and magazines. \u003c\/p\u003e\u003cp\u003eA native of Western New York, Peter lives in Asheville, NC, with his wife, Dr. Melissa Booth, a scientist, science communicator, and novelist. They drive electric vehicles and live in a solar and battery-powered house.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 304\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.3 x 8.5 x 5.9 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 04, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52692676444467,"sku":"9781394253517","price":42.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/S5j5a2Q1fw9781394253517_381a1065-9970-4f97-a363-0cb376b9dd25.webp?v=1763027644","url":"https:\/\/www.vysn.com\/products\/the-sustainable-investor-responsible-impactful-and-values-driven-investing-strategies-and-practices-for-financial-professionals-hardcover-1","provider":"VYSN","version":"1.0","type":"link"}