{"product_id":"the-selling-of-the-president-paperback","title":"The Selling of the President - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eJoe McGinniss\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eWhat makes you cast your ballot?\u003cbr\u003eA Presidential candidate or a good campaign?\u003cbr\u003eHow he stands on the issues or how he stands up to the camera?\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe Selling of the President\u003c\/b\u003e is the enduring story of the 1968 campaign that wrote the script for modern Presidential politicking--and how that script came to be. It introduces: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHarry Treleaven, the first adman to suggest that issues bore voters, that image is what counts\u003c\/li\u003e\n\u003cli\u003eRoger Ailes, a PR man who coordinated the TV presentations that delivered the product\u003c\/li\u003e\n\u003cli\u003eFrank Shakespeare, the man behind the whole campaign, who, after eighteen years at CBS, cast the image that sold America a President\u003c\/li\u003e\n\u003cli\u003eAnd the candidate, Richard Nixon himself--a politician running on television for the highest office in the land\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eIn his introduction, Joe McGinniss discusses why--unfortunately--his classic book is as pertinent today to understanding our political culture as it was the year it was published.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eJoe McGinniss\u003c\/b\u003e was a young Philadelphia journalist when he began to follow the team of public relations men and television specialists who created Richard Nixon's image for the American public during the presidential campaign of 1968. In 1969, with the publication of \u003cb\u003eThe Selling of the President\u003c\/b\u003e, Joe McGinnis immediately became a nonfiction star of the first rank. His other books include \u003cb\u003eHeroes\u003c\/b\u003e, \u003cb\u003eGoing to Extremes\u003c\/b\u003e, \u003cb\u003eFatal Vision\u003c\/b\u003e, \u003cb\u003eCruel Doubt\u003c\/b\u003e, and a novel, \u003cb\u003eThe Dream Team\u003c\/b\u003e. He lives in Williamstown, Massachusetts.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 251\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.62 x 7.9 x 4.99 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 02, 1988\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52732735127859,"sku":"9780140112405","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/aJfs10MMux9780140112405.webp?v=1763906305","url":"https:\/\/www.vysn.com\/products\/the-selling-of-the-president-paperback","provider":"VYSN","version":"1.0","type":"link"}