{"product_id":"the-righteous-brand-consumer-brand-relationships-in-a-polarized-world-paperback","title":"The Righteous Brand: Consumer Brand Relationships in a Polarized World - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eMax Blackston\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBringing order to the chaos of modern brand marketing, the second edition of \u003ci\u003eBrand Love is not Enough\u003c\/i\u003e combines an intuitive model of how consumers relate to brands, with an up-to-the-moment analysis of how brands are both victims and players in today's raging culture wars.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMax Blackston\u003c\/b\u003e is a brand strategist, market researcher, and consumer psychologist with a long record of innovation in the consumer sciences. Following stints as managing director of Unilever research companies in Milan and London, Max moved to New York as Head of Strategic Planning at Ogilvy \u0026amp; Mather Advertising. He became worldwide brand research leader at Research International, and consultant with Young \u0026amp; Rubicam's BrandAsset Valuator Group in New York. Max is founding partner at Blackbar Consulting.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 238\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.53 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 29, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52488387002675,"sku":"9781032882369","price":91.22,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/eMkGNAHVDz9781032882369.webp?v=1759874092","url":"https:\/\/www.vysn.com\/products\/the-righteous-brand-consumer-brand-relationships-in-a-polarized-world-paperback","provider":"VYSN","version":"1.0","type":"link"}