{"product_id":"the-outcome-generation-how-a-new-generation-of-technology-vendors-thrives-through-true-customer-success-paperback","title":"The Outcome Generation: How a New Generation of Technology Vendors Thrives Through True Customer Success - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003ePaul J. Henderson\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStand aside, we're coming through  \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThat's the cry of a new generation of technology vendors. They have a new approach to enabling success for their customers. And they're thriving as a result. \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThese vendors all have subscription pricing at the heart of their business. Each has learned that if customers don't feel they've had success, recurring revenue doesn't grow and may even decline.\u003c\/p\u003e\u003cp\u003eWhat makes them different? They have \u003cstrong\u003eabsolute clarity about what the customer considers success to be\u003c\/strong\u003e. And they've built their business around enabling that success. They know it's the outcomes for the customer that count. They're all members of the Outcome Generation.\u003c\/p\u003e\u003cp\u003eThis book shows \u003cstrong\u003ehow to join the Outcome Generation\u003c\/strong\u003e. You'll learn how to leverage true customer success at every stage of the customer lifecycle. For existing customers, you'll learn how to \u003cstrong\u003eengage customer executives at the start of the buying cycle\u003c\/strong\u003e--and often create a buying cycle.\u003c\/p\u003e\u003cp\u003eYou'll learn how to \u003cstrong\u003eincrease new business (new logo) sales\u003c\/strong\u003e by employing the third generation of technology sales--selling outcomes. And exactly what type of outcome to sell. Using the third-generation approach, you'll create greater emotional connections, differentiate from the competition and win more business.\u003c\/p\u003e\u003cp\u003eYou'll also learn how to evolve Services and Support to focus on enabling true customer success, and how that's producing \u003cstrong\u003egreat references\u003c\/strong\u003e.\u003c\/p\u003e\u003cp\u003eAnd \u003cstrong\u003eMarketing\u003c\/strong\u003e will have a whole new way of attracting attention, creating interest and engaging prospects.\u003c\/p\u003e\u003cp\u003eMost vendors have evolved past solution-selling and its approaches to marketing, sales, services and support. The Outcome Generation shows how to \u003cstrong\u003ealign the whole business around a common theme\u003c\/strong\u003e\u003cstrong\u003e--\u003c\/strong\u003e\u003cstrong\u003eenabling outcomes the customers regard as success\u003c\/strong\u003e. And why that allows vendors to thrive  Buy the book now and join the Outcome Generation.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 198\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.45 x 9.21 x 6.14 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 23, 2018\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52478182359347,"sku":"9780648216100","price":31.79,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/THFqYTgrY0pGZU0xVW5LcldOZU81dz09.webp?v=1759636701","url":"https:\/\/www.vysn.com\/products\/the-outcome-generation-how-a-new-generation-of-technology-vendors-thrives-through-true-customer-success-paperback","provider":"VYSN","version":"1.0","type":"link"}