{"product_id":"the-missing-b-in-ai-why-behavioral-ai-is-the-missing-piece-in-how-we-design-products-services-and-systems-paperback","title":"The Missing B in AI: Why Behavioral AI is the Missing Piece in How We Design Products, Services, and Systems - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eGanna Pogrebna\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eYour customer clicked, paused, hovered-and then left.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eYour analytics platform logged a visit. Your dashboard marked it as \"engaged.\" But your system had no idea what actually happened. It saw the click. It missed the regret. \u003cp\u003e\u003c\/p\u003eEvery day, we design products and services that collect behavioral data-yet fail to understand real behavior. We obsess over clicks and conversions while ignoring the hesitation, doubt, fatigue, and friction that drive human decision-making. We build AI systems that are technically perfect and behaviorally oblivious. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eThis book is about fixing that.\u003c\/b\u003e (With more practical frameworks and fewer existential crises than you might expect.) \u003cp\u003e\u003c\/p\u003eBusiness analytics professor and behavioral data science pioneer Ganna Pogrebna has spent over a decade building-and watching others build-AI systems that predict behavior without understanding it. The results? Zillow's $881 million loss. Knight Capital's 45-minute catastrophe. Countless quietly furious customers who got exactly what the algorithm said they wanted. \u003cp\u003e\u003c\/p\u003eIn \u003ci\u003eTHE MISSING B IN AI\u003c\/i\u003e, she introduces the Built on Behavior(TM) framework-a model for designing systems that finally listen to what people mean, not just what they do. Drawing on over two decades of cutting-edge research, her own executive experience, and real-world wins and failures (heavy on the failures-they're more educational), Ganna reveals why most business pipelines misfire-and how to rebuild them from the inside out. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eYou'll learn: \u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e- Why customers abandon \"successful\" experiences-and how to detect regret before it happens\u003cbr\u003e- How personalization often backfires-and what adaptive systems must do instead\u003cbr\u003e- How to design for trust-not just consent\u003cbr\u003e- Why behavior is the most underused strategic asset in business\u003cbr\u003e- How to ask one behavioral question that changes everything \u003cp\u003e\u003c\/p\u003eWhether you're an executive, founder, product leader, designer, strategist, or engineer, this book will change how you think about your products, your services, and the people who use them. It's rigorously researched, surprisingly readable, and contains practical tools you can actually use on Tuesday. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eBecause your system isn't broken. It's just not listening.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eAnd your competitors are starting to hear what you're missing.\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 358\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.8 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e December 30, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52987781349683,"sku":"9780645276022","price":40.73,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/r2-AjbaHnF9780645276022.webp?v=1769068900","url":"https:\/\/www.vysn.com\/products\/the-missing-b-in-ai-why-behavioral-ai-is-the-missing-piece-in-how-we-design-products-services-and-systems-paperback","provider":"VYSN","version":"1.0","type":"link"}