{"product_id":"the-imagination-machine-how-to-spark-new-ideas-and-create-your-companys-future-paperback","title":"The Imagination Machine: How to Spark New Ideas and Create Your Company's Future - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eMartin Reeves\u003c\/b\u003e (Author), \u003cb\u003eJack Fuller\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eA guide for mining the imagination to find powerful new ways to succeed.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eWe need imagination now more than ever--to find new opportunities, rethink our businesses, and discover paths to growth. Yet too many companies have lost their ability to imagine. What is this mysterious capacity? How does imagination work? And how can organizations keep it alive and harness it in a systematic way?\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Imagination Machine\u003c\/i\u003e answers these questions and more. Drawing on the experience and insights of CEOs across several industries, as well as lessons from neuroscience, computer science, psychology, and philosophy, Martin Reeves of Boston Consulting Group's Henderson Institute and Jack Fuller, an expert in neuroscience, provide a fascinating look into the mechanics of imagination and lay out a process for creating ideas and bringing them to life: \u003c\/p\u003e\u003col\u003e\n\u003cli\u003e\n\u003cb\u003eThe Seduction: \u003c\/b\u003e How to open yourself up to surprises\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eThe Idea: \u003c\/b\u003e How to generate new ideas \u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eThe Collision: \u003c\/b\u003e How to rethink your idea based on real-world feedback\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eThe Epidemic: \u003c\/b\u003e How to spread an evolving idea to others\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eThe New Ordinary: \u003c\/b\u003e How to turn your novel idea into an accepted reality\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eThe Encore: \u003c\/b\u003e How to repeat the process--again and again.\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eImagination is one of the least understood but most crucial ingredients of success. It's what makes the difference between an incremental change and the kinds of pivots and paradigm shifts that are essential to transformation--especially during a crisis.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Imagination Machine\u003c\/i\u003e is the guide you need to demystify and operationalize this powerful human capacity, to inject new life into your company, and to head into unknown territory with the right tools at your disposal.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMartin Reeves\u003c\/b\u003e is a Senior Partner and Managing Director at BCG and a globally recognized thought leader in business. He is a coauthor of \u003ci\u003eYour Strategy Needs a Strategy\u003c\/i\u003e and has also written articles for \u003ci\u003eHarvard Business Review\u003c\/i\u003e, \u003ci\u003eMIT Sloan Management Review\u003c\/i\u003e, \u003ci\u003eStrategy Science\u003c\/i\u003e, \u003ci\u003eNature\u003c\/i\u003e, and \u003ci\u003eScience\u003c\/i\u003e. He is Chairman of the BCG Henderson Institute, BCG's internal think tank, and has led numerous strategy assignments across industries, including consumer goods, high tech, industrial goods, healthcare, extractive industries, and financial services. His current research themes include strategy and AI, organizational stamina, business ecosystems, and a template for the new learning organization. Reeves holds a triple first-class MA in natural sciences from the University of Cambridge and an MBA from Cranfield School of Management. He also studied Japanese at Osaka University and biophysics at the University of Tokyo.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eJack Fuller\u003c\/b\u003e is a former Special Project Manager at the BCG Henderson Institute and the founder of Casati Health, a company that reimagines mental and physical health. He is the author of numerous business articles on topics including purpose, strategy games, transformation, play, and goal setting. He has also worked with a range of BCG clients, focusing on brand strategy, customer journey mapping, and innovation. Fuller has appeared on UK Channel 4's \u003ci\u003eSunday Brunch\u003c\/i\u003e as a guest philosopher, on Australia's Radio National \u003ci\u003eLife Matters\u003c\/i\u003e, and as a speaker at conferences on the humanities in Sweden, Italy, the United Kingdom, and Australia. He holds a degree in neuroscience from the University of Melbourne, where he contributed to research in \u003ci\u003eHuman Brain Mapping\u003c\/i\u003e and \u003ci\u003eBrain, Behavior and Evolution\u003c\/i\u003e, as well as a master's degree and a doctorate, both in theology, from the University of Oxford, where he studied on a Rhodes Scholarship.\u003c\/p\u003e\u003cp\u003eYou can find more about Martin Reeves and Jack Fuller on Twitter at twitter.com\/MartinKReeves and twitter.com\/jackmfuller.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 224\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.6 x 7.4 x 9.4 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 08, 2021\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52483214770483,"sku":"9781647820862","price":42.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/d0JhRjk2MmpCSEFRTllzSTBYMDNRUT09.webp?v=1759751960","url":"https:\/\/www.vysn.com\/products\/the-imagination-machine-how-to-spark-new-ideas-and-create-your-companys-future-paperback","provider":"VYSN","version":"1.0","type":"link"}