{"product_id":"the-experience-executive-hardcover","title":"The Experience Executive - Hardcover","description":"\u003cp\u003eby \u003cb\u003eSara Straw\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFor every event professional who has delivered flawless execution and still watched the credit, the influence, and the seat at the table go to someone else, The Experience Executive names exactly why, and gives you the playbook to change it. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe events profession has changed. Leaders are no longer asked simply to execute experiences. They're asked to influence strategy, align competing stakeholders, prove measurable business value, and speak fluently in the language executives actually use to make decisions. Most of us were never taught how. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDrawing on nearly two decades leading global conferences, executive forums, and strategic event portfolios, Sara Ann Straw offers a practical, honest framework for making that shift: Strategy, Alignment, and Scale, the S.A.S. Framework(TM) that turns event leadership into business leadership. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eInside, you'll learn how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBuild a business case executives actually approve, in language they trust \u003c\/li\u003e\n\u003cli\u003eCreate stakeholder alignment that survives contact with real competing priorities \u003c\/li\u003e\n\u003cli\u003eNegotiate budgets, vendors, and scope like an investment decision, not a spending plan \u003c\/li\u003e\n\u003cli\u003eSpeak the vocabulary of the business table fluently, on your first try \u003c\/li\u003e\n\u003cli\u003eLead through influence when you don't yet have the title \u003c\/li\u003e\n\u003cli\u003eNavigate confidence and imposter syndrome in rooms where you've earned your place but don't yet feel it \u003c\/li\u003e\n\u003cli\u003eScale your programs, and your leadership, without burning out your team \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis isn't a book about better logistics. It's a leadership playbook for professionals ready to stop waiting for permission and start leading, one intentional decision at a time.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 234\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.75 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 05, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":67972625072435,"sku":"9798905997037","price":60.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/oYJP4aTay19798905997037.webp?v=1794430493","url":"https:\/\/www.vysn.com\/products\/the-experience-executive-hardcover","provider":"VYSN","version":"1.0","type":"link"}