{"product_id":"the-cw-comes-of-age-essays-on-programming-branding-and-evolution-paperback","title":"The Cw Comes of Age: Essays on Programming, Branding and Evolution - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eAshley Lynn Carlson\u003c\/b\u003e (Editor), \u003cb\u003eLisa K. Perdigao\u003c\/b\u003e (Editor)\u003c\/p\u003e\u003cp\u003eOften overlooked in the history of broadcast television, The CW became a top-rated cable network in primetime during the mid-2000s, at a moment when many critics predicted the death of the medium. Launched as a joint venture and successor to The WB and UPN, The CW focused programming on an 18 to 34-year-old, predominantly female audience and soon won over viewers with shows like \u003ci\u003eGossip Girl\u003c\/i\u003e, \u003ci\u003eJane the Virgin\u003c\/i\u003e and the DC Arrowverse franchise. Nimbly adapting to the streaming services era, the network has strengthened new series development and its innovative distribution system. This collection of new essays examines The CW's business model, marketing strategies and most popular series.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eAshley Lynn Carlson\u003c\/b\u003e is a professor of English at the University of Montana Western in Dillon, Montana. She has published essays on a variety of topics ranging from nineteenth-century literature to contemporary popular culture. \u003cb\u003eLisa K. Perdigao\u003c\/b\u003e is a professor of English at Florida Institute of Technology in Melbourne, Florida. Her publications are in the areas of contemporary fiction, television, film, and comics.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 301\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.87 x 8.82 x 5.83 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 14, 2022\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52710908494131,"sku":"9781476682112","price":106.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/N2R5ZlJzelRYckR3MjlTKzJ1czdyQT09.webp?v=1763503265","url":"https:\/\/www.vysn.com\/products\/the-cw-comes-of-age-essays-on-programming-branding-and-evolution-paperback","provider":"VYSN","version":"1.0","type":"link"}