{"product_id":"the-constant-contact-guide-to-email-marketing-hardcover","title":"The Constant Contact Guide to Email Marketing - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eEric Groves\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe leading email marketing firm shows you how to create high-impact, low-cost campaigns\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eEmail marketing is an incredibly cost-effective way to establish and build relationships that drive business success. But, it can also be a challenge because the inbox is a hostile environment. Whether your email is noteworthy--or an annoying waste of your customer's time--depends on your ability to stick to stick the fundamentals of good marketing and authentic relationship building.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe Constant Contact Guide to Email Marketing\u003c\/i\u003e presents best practices and relationship-building principles from America's leading email marketing firm. With over 280,000 small business and non-profit clients, Constant Contact is constantly testing and learning what works and what doesn't, and it's all here. There's no other email guide on the market that provides this level of comprehensive, practical guidance. Whether you're starting your own small business or need to grow on a shoestring budget, this book will get you up to speed fast.\u003c\/p\u003e \u003cp\u003eLearn about: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eTen email pitfalls that will get your business into trouble\u003c\/li\u003e \u003cli\u003eTen things your customers expect you to do\u003c\/li\u003e \u003cli\u003eThe \"soft\" benefits of email marketing\u003c\/li\u003e \u003cli\u003eUsing email in combination with other marketing efforts\u003c\/li\u003e \u003cli\u003eHow four types of permissions can make or break your strategy\u003c\/li\u003e \u003cli\u003eBuilding an email list that is valuable and effective\u003c\/li\u003e \u003cli\u003eCreating valuable content\u003c\/li\u003e \u003cli\u003eChoosing an effective, professional email format\u003c\/li\u003e \u003cli\u003eEnsuring your emails are delivered, opened, and read\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWith \u003ci\u003eThe Constant Contact Guide to Email Marketing\u003c\/i\u003e, you'll learn to avoid the common mistakes of email marketing, give your customers content they love, and combine an effective email marketing strategy with your traditional marketing efforts--giving you way more bang for your marketing buck.\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eConstant Contact is America's premier email marketing services provider. Hundreds of thousands of small business and nonprofit clients rely on Constant Contact for technology, support, and education to promote their products, services, or causes via email. Written by a top executive from Constant Contact, this unique book provides comprehensive, practical guidance on the ins and outs of great email marketing. Whether you're starting your own small business or need to modernize your current marketing strategies, this book will get you up to speed fast.\u003c\/p\u003e \u003cp\u003eYou'll learn: \u003c\/p\u003e \u003cul\u003e \u003cli\u003e \u003cp\u003eTen email pitfalls that will get your business into trouble\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eTen things your customers expect you to do\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eHow to reap the \"soft benefits\" of email marketing\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eHow to use email in combination with other marketing efforts\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eHow four types of permissions can make or break your strategy\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eHow to build an email list that is valuable and effective\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eHow to create highly impressionable content\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eHow to choose an effective, professional email format\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eHow to ensure your emails are delivered, opened, and read\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eHow to overcome email filters and other delivery challenges\u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWith The Constant Contact Guide to Email Marketing, you'll learn to avoid the common mistakes of email marketing, give your customers content they love, and combine an effective email marketing strategy with your traditional marketing efforts. If you want to give your business a boost, reach out and make contact.\u003c\/p\u003e \u003cp\u003eCONSTANT CONTACT is the leading provider of email marketing software and tools for small businesses, associations, and nonprofits. Hundreds of thousands of customers worldwide use Constant Contact to create successful email newsletters and online surveys.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003cb\u003ePraise for \u003ci\u003eThe Constant Contact Guide to Email Marketing\u003c\/i\u003e\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\"Understanding how to build lasting customer relationships is a requirement for any business's success. \u003ci\u003eThe Constant Contract Guide to Email Marketing\u003c\/i\u003e is one of the best combinations of practical insight and actionable advice on that topic that I have encountered.\"\u003cbr\u003e --\u003cb\u003eW. Kenneth Yancey, Jr.\u003c\/b\u003e, CEO, SCORE, Counselors to America's Small Business\u003c\/p\u003e \u003cp\u003e\"I have interviewed Eric on many occasions and am thrilled that he has finally put his wisdom into a book. He is a master of email marketing and truly knows what makes small businesses tick. This book is a must-read for every business owner looking for a leg up against the competition.\"\u003cbr\u003e --\u003cb\u003eSusan Wilson Solovic\u003c\/b\u003e, CEO, SBTV.com--Small Business Television\u003c\/p\u003e \u003cp\u003e\"Marketing your business without understanding the concepts here would be like driving in Boston for the first time without GPS--lots of wasted time (and possibly tears). If you want a great return on your email marketing investment, start by reading this book.\"\u003cbr\u003e --\u003cb\u003eMichael Katz\u003c\/b\u003e, founder and Chief Penguin, Blue Penguin Development\u003c\/p\u003e \u003cp\u003e\"We have been using the concepts in this book for the past five years, and they have radically changed how we market our business. Not only have we saved tens of thousands of dollars in postage alone (sorry USPS), but we also generate significant sales every time we send a campaign. This is one book I hope my competition doesn't read!\"\u003cbr\u003e --\u003cb\u003eKen Giddon\u003c\/b\u003e, President, Rothman's NY\u003c\/p\u003e \u003cp\u003e\"Instead of allowing or encouraging clients to distribute endless streams of spam (yuck!), Constant Contact teaches clients to use email marketing to build their businesses in a healthy, sustainable, and profitable way. In the long run, this training means Constant Contact is more of a mentor than a vendor. And it makes all the difference in the world.\"\u003cbr\u003e --\u003cb\u003eMichelle E. Villalobos\u003c\/b\u003e, CEO and founder, Mivista Consulting, Inc.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eEric Groves\u003c\/b\u003e is Senior Vice President of Global Market Development for Constant Contact.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 224\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.92 x 9.14 x 6.36 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 01, 2009\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52486235816243,"sku":"9780470503416","price":31.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/Ohz2UOcrc99780470503416.webp?v=1759820049","url":"https:\/\/www.vysn.com\/products\/the-constant-contact-guide-to-email-marketing-hardcover","provider":"VYSN","version":"1.0","type":"link"}