{"product_id":"the-book-of-eastbay-two-friends-and-the-catalog-that-changed-the-sneaker-business-forever-hardcover","title":"The Book of Eastbay: Two Friends and the Catalog That Changed the Sneaker Business Forever - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eArt Juedes\u003c\/b\u003e (Author), \u003cb\u003eRick Gering\u003c\/b\u003e (Author), \u003cb\u003eBrandon Sneed\u003c\/b\u003e (With)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eSneakers are a $100 billion business and a global obsession that started in the pages of a catalog called \u003ci\u003eEastbay\u003c\/i\u003e.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThis is a startup story unlike most you've read, but as instructive and inspiring as any of the rest. It's the story of two entrepreneurs with $4,000 worth of track shoes stuffed into an AMC Gremlin who eventually launched a mail-order catalog, \u003ci\u003eEastbay\u003c\/i\u003e, that became a bible and a cultural icon to Gen X and Millennial kids. The catalog that was such a powerful and authentic tastemaker that pro athletes swore by it and a burgeoning generation of sneakerheads coveted it.\u003c\/p\u003e\u003cp\u003eThis is also the story of a company ahead of its time that understood the affirming power and cultural significance of sneakers. A company that mastered the mail-order business we take for granted today before most of us understood it. A company that never wavered from its mission as it grew fast, suffered massive setbacks, then grew even faster until the catalog reached tens of millions of kids across the world.\u003c\/p\u003e\u003cp\u003eAnd this is the story of Art and Rick, born two days apart, bonded by the company they founded together and by a lifelong friendship that's lasted throughout a tumultuous, heady, difficult, exhilarating, frustrating, and ultimately profoundly rewarding career. Together they built a business that mattered, with as talented and devoted a team as any leaders could hope for.\u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eEastbay\u003c\/i\u003e, a generation of kids were encouraged to dream big and dream often, which is just what the founders were doing all along. This is their story.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eArt Juedes\u003c\/b\u003e and \u003cb\u003eRick Gering\u003c\/b\u003e are entrepreneurs, business leaders, and lifelong best friends who built Eastbay, the athletic shoe and sporting goods mail-order company. They became a global reseller of sneakers and all things sports through the iconic \u003ci\u003eEastbay\u003c\/i\u003e catalog, which reached millions around the world and helped spark today's thriving sneakerhead culture. Over two decades, Juedes and Gering grew the company, took it public, and eventually sold it to Foot Locker. From there it went on for two more successful decades. Juedes and Gering now split their time between Florida and Wisconsin, where they spend as much time as possible with their wives, children, and grandchildren.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBrandon Sneed\u003c\/b\u003e is an author and journalist who writes for the \u003ci\u003eNew York Times\u003c\/i\u003e and \u003ci\u003eSports Illustrated\u003c\/i\u003e. His book \u003ci\u003eSooner\u003c\/i\u003e was described by \u003ci\u003eKirkus Reviews\u003c\/i\u003e as \"elegantly written . . . vigorous and smart.\" In addition, it was labeled \"the sports book of the year\" by the Pulitzer Prize-winning author and journalist Don Van Natta Jr., of ESPN. Van Natta also described Sneed's book \u003ci\u003eHead in the Game\u003c\/i\u003e as \"a thrilling manifesto.\"\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 320\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.3 x 9.3 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 14, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":53300756316467,"sku":"9798892790697","price":39.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/G-pEZGwJfj9798892790697.webp?v=1777496476","url":"https:\/\/www.vysn.com\/products\/the-book-of-eastbay-two-friends-and-the-catalog-that-changed-the-sneaker-business-forever-hardcover","provider":"VYSN","version":"1.0","type":"link"}