{"product_id":"the-art-and-science-of-powerful-business-writing-paperback","title":"The Art and Science of Powerful Business Writing - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eM. U. Shah\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe Art and Science of Business Writing is a concise, well-structured guide that will help readers learn and master the art of business writing. The book assists in learning this skill with a focus on its practical application in business life. Several practical and down-to-earth tips in the form of readily actionable Dos and Don'ts are provided in the book. The book explains how to convey our contention with a logical, cogent and convincing argument that is powerful enough to change the reader's belief and make him buy our message. A special focus is laid on making the communication respectful, tactful and non-offensive.\u003c\/p\u003e\u003cp\u003eGetting desired results through a business letter is a complex issue. A properly strategised and tactfully written letter, the contractual tenability of your contention, the strength of supporting documents, relationships with the customer, relentless follow-up etc., will collectively decide success or otherwise. \u003c\/p\u003e\u003cp\u003eThe book is full of 'before' and 'after' examples, highlighting undesirable and desirable versions with commentary. \u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 216\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.49 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 06, 2024\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":53376883523891,"sku":"9789356486195","price":17.78,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/RNhYY_w_nZ9789356486195.webp?v=1779310451","url":"https:\/\/www.vysn.com\/products\/the-art-and-science-of-powerful-business-writing-paperback","provider":"VYSN","version":"1.0","type":"link"}