{"product_id":"street-tricks-as-the-mad-men-period-was-winding-down-mine-was-just-beginning-hardcover","title":"Street Tricks: As the MAD MEN period was winding down, mine was just beginning. - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003ePhil Waggoner\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eSTREET TRICKS is about the advertising agency business. It's a fun, story-filled, time-tested account of building successful brands and even better client\/agency relationships. As the MAD MEN era was winding down, this author's career was just beginning. STREET TRICKS recounts fun stories from past agency experiences along with tips and tricks and principles on how to get it done moving forward. It reveals methodical \"user research\" techniques that identify purchasing motivators. It's a process one wouldn't expect from a small advertising agency. It's an easy-to-read fun set of lessons and insights that can help any marketer or agency person become better at what they do, maybe even become a better person.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 310\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.81 x 8.5 x 5.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 29, 2022\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52479271076147,"sku":"9781977250308","price":54.18,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/Q0pKakJ4OGJkaUZhUEVDaUh4eXo5Zz09.webp?v=1759679915","url":"https:\/\/www.vysn.com\/products\/street-tricks-as-the-mad-men-period-was-winding-down-mine-was-just-beginning-hardcover","provider":"VYSN","version":"1.0","type":"link"}