Start-up CEO's Marketing Manual - Paperback

by Guy Smith (Author)

Peter Drucker correctly concluded that business is entirely innovation and marketing, and yet innovative entrepreneurs don't know marketing. You can tell by the ever-growing Silicon Valley dead pool. The Start-up CEO's Marketing Manual is their guide to marketing strategy. Guy Smith, the founder and principal strategist at Silicon Strategies Marketing, wrote the Start-up CEO's Marketing Manual to give founders and start-up CEOs a firm understanding of marketing strategy with which to guide their companies. Smith's 20 years in high tech marketing in Silicon Valley has given him both razor-sharp insights and a comically blunt way of guiding entrepreneurial thinking. The Start-up CEO's Marketing Manual takes you, the start-up founder, through the structured rigors of developing your corporate go-to-market strategy. The Start-up CEO's Marketing Manual lays out the fundamentals of market definition, segmentation, buyer profiling, whole product definitions, positioning, branding and messaging. This rapid-fire boot-camp ensures that you will guide your teams and your marketing employees away from the common cliffs of epic failure.

Author Biography

Guy Smith is Silicon Strategies Marketing's chief consultant. Guy has earned the trust of many CEOs, founders and marketing VPs in companies around the globe, leading their marketing teams and helping executives build consensus within their staffs. Guy has advised such notable tech companies as Emerson, SuSE Linux, Device Anywhere, LogMeIn, LANDesk, SourceForge and Novell.