Smart Money Decisions: Why You Do What You Do with Money (and How to Change for the Better) - Paperback

by Max H. Bazerman (Author)

Wenn es um gro e finanzielle Entscheidungen geht, reagieren die meisten Menschen "aus dem Bauch" heraus. Sie können alle möglichen Bücher und Leitfäden zum Thema Geldanlage kaufen, doch keines dieser Bücher spricht den Umstand an, da die meisten Leute sehr emotional reagieren, wenn es um ihr Geld geht und daher oft falsche Entscheidungen aus einem Gefühl heraus treffen.
Dieses Buch ist ANDERS: Hier erfahren Sie anhand einer psychologischen Studie, wie wir Entscheidungen treffen und analog dazu, alles über die Hintergründe unserer finanziellen Fehlgriffe. Dieser Ansatz stützt sich auf umfangreiche Forschungen auf dem Gebiet der kognitiven Psychologie und beinhaltet eine interessante Prüfung, wie wir über Geld denken. Sie erfahren auf ausgeklügelte und äu erst ansprechende Weise, wie Sie die häufigsten Fehler in Sachen Geld vermeiden und Ihre Einstellung zum Geld ändern können. Auf diese Weise können Sie künftig die meisten Verhandlungsfehler vermeiden und bessere Entscheidungen treffen. (09/99)

Front Jacket

Praise for Smart Money Decisions

If you need to negotiate anything . . . from a pay increase to buying or selling a house-this book covers all the bases. [Bazerman] has taught, tested, and proven his theories with thousands of executives and MBA students.-Donald P. Jacobs, Dean, J. L. Kellogg Graduate School of Management, Northwestern University

Max Bazerman provides a fascinating, easy-to-understand look at how we make money decisions and offers sound advice that will help you increase your net worth.-Roger E. Stricker, PhD, Vice President, Intellectual Property, Lucent Technologies

By holding a mirror up to our faces, Max Bazerman allows us to see all those dumb money mistakes each of us had no idea we were making.-Bill Bresnan, Financial Talk Show Host/Author

When it comes to money matters, even the smartest of us make some pretty dumb decisions. This groundbreaking book gives you the necessary tools to think through financial issues practically and avoid costly blunders.

A renowned expert in the field of decision-making and negotiation, Max Bazerman illustrates both how and why we make the decisions we do. He provides the essential understanding you need to identify your own approach to finances, recognize any inherent problems in your reasoning, and determine ways to overcome them. Packed with sound advice and expert recommendations, Smart Money Decisions is essential reading for anyone who has made the same mistake twice.

Back Jacket

Praise for Smart Money Decisions

"If you need to negotiate anything . . . from a pay increase to buying or selling a house-this book covers all the bases. [Bazerman] has taught, tested, and proven his theories with thousands of executives and MBA students."-Donald P. Jacobs, Dean, J. L. Kellogg Graduate School of Management, Northwestern University

"Max Bazerman provides a fascinating, easy-to-understand look at how we make money decisions and offers sound advice that will help you increase your net worth."-Roger E. Stricker, PhD, Vice President, Intellectual Property, Lucent Technologies

"By holding a mirror up to our faces, Max Bazerman allows us to see all those dumb money mistakes each of us had no idea we were making."-Bill Bresnan, Financial Talk Show Host/Author

When it comes to money matters, even the smartest of us make some pretty dumb decisions. This groundbreaking book gives you the necessary tools to think through financial issues practically and avoid costly blunders.

A renowned expert in the field of decision-making and negotiation, Max Bazerman illustrates both how and why we make the decisions we do. He provides the essential understanding you need to identify your own approach to finances, recognize any inherent problems in your reasoning, and determine ways to overcome them. Packed with sound advice and expert recommendations, Smart Money Decisions is essential reading for anyone who has made the same mistake twice.

Author Biography

MAX H. BAZERMAN, PhD, is the Jesse Isador Straus Professor of Business Administration at the Harvard Business School, and formerly taught at the J. L. Kellogg Graduate School of Management at Northwestern University. He is the author and coauthor of more than 125 articles and 10 books, including Judgment in Managerial Decision Making (Wiley).