{"product_id":"service-design-a-practical-guide-to-creating-customer-centric-services-paperback","title":"Service Design: A practical guide to creating customer centric services - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eDebra Paul\u003c\/b\u003e (Author), \u003cb\u003eJonathan Hunsley\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDelivering great service is no longer optional, it's essential. This practical guide unlocks the power of service design and equips service designers with proven frameworks and techniques that enable the co-creation of customer-centric services. This book features an extensive, illustrative case study to support service design practice.\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eService Design is THE guide for service designers, business leaders and digital change professionals wanting to find out more about this evolving and dynamic discipline. It bridges the gap between theory and practice, enabling the innovative design of customer-centric services that meet customer needs, from the first interaction to the final outcome.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDebra Paul\u003c\/strong\u003e is the CEO of Assist Knowledge Development Ltd. Debra has co-authored several publications including \u003cem\u003eBusiness Analysis, Agile and Business Analysis\u003c\/em\u003e, \u003cem\u003eDelivering Business Analysis \u003c\/em\u003eand\u003cem\u003e Business Architecture.\u003c\/em\u003e Debra holds an MBA and a Doctorate in Business Administration, and lectures at the University of Reading (Henley Business School) where she is a Visiting Fellow. Debra is a regular keynote speaker at business seminars and IS industry events. She was a founder member of the BA Manager Forum, developed the BCS Advanced International Diploma in Business Analysis and the A4Q Certified Service Designer Award. She was also one of the founders of the BA Conference Europe.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eJonathan Hunsley\u003c\/strong\u003e is the Service Development Director for Assist Knowledge Development Ltd. Jonathan has worked in a variety of roles across the financial services and consultancy sectors. Jonathan is a Chartered IT Professional, and the lead assessor for the BCS Advanced International Diploma in Business Analysis. He holds an MBA and the Expert Business Analysis Award. He is a regular speaker at international conferences and has contributed to a variety of publications such as \u003cem\u003eBusiness Analysis, \u003c\/em\u003e \u003cem\u003eBusiness Analysis Techniques\u003c\/em\u003e and \u003cem\u003eBusiness Architecture\u003c\/em\u003e. He is a regular contributor to the BA Brew podcast, founded the SD Forum, a networking forum for service designers, and was the chief architect of the A4Q Certified Service Designer award.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 338\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.92 x 9.61 x 6.69 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 07, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":54050714648883,"sku":"9781780177274","price":81.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/wkucdpI-_19781780177274.webp?v=1788987335","url":"https:\/\/www.vysn.com\/products\/service-design-a-practical-guide-to-creating-customer-centric-services-paperback","provider":"VYSN","version":"1.0","type":"link"}