Rewire for Wealth: Three Steps Any Woman Can Take to Program Her Brain for Financial Success - Hardcover

by Barbara Huson (Author)

A groundbreaking program to help women create a habit of building wealth--from renowned financial therapist Barbara Huson (formerly Barbara Stanny)

The men in her life had always handled Barbara Huson's money: First her father (the "R" of H&R Block), and then her husband, a stockbroker who turned out to be a compulsive gambler. When tax bills arrived for over $1m for his illegal deals, her ex left the country, her father refused to help, and Huson--who'd always been "scared and intimidated by money"--realized she had to grow up financially, fast.

Since that dramatic financial wake-up call, Huson has devoted herself to learning everything there is to know about women and money, and in Rewire for Wealth she goes to the very core of the disconnect between the two: According to multiple studies, women's and men's brains process information differently--and that has a profound effect when it comes to money. (Men, for example, view investing as a challenge; women see it as a threat.) Fortunately, you can "un-learn" previous bad lessons--and train your brain to process differently.

In Rewire for Wealth, Huson offers a proven and integrative approach to re-wiring your brain. Using the latest neuroscience, psychology, and mind-training techniques with original research that includes more than 20 years of hard-won financial expertise, she shows you how to quickly but methodically eliminate maladaptive financial behaviors, and expand your ability to build wealth.

By repeatedly applying a practical three-step formula--recognize, reframe, and respond differently--old brain circuits become weaker and new ones grow stronger, paving the way to a more confident approach to wealth building. You may never get a financial wake-up call as dramatic as Huson's, but the real, positive, and life-changing power to take charge, now, is at your fingertips.

Back Jacket

If mastering your money feels daunting, you need this book. Barbara expertly exposes what could be holding you back with simple, practical solutions to finally rewire your thinking and truly build a wealthy life.
--David Bach - 10X New York Times bestselling author, Smart Women Finish Rich & The Latte Factor

"Rewire for Wealth is worth every woman's fierce attention. Barbara's long experience and savvy guidance can pay enormous dividends."
--Sally Helgesen, author of How Women Rise

"Barbara Huson is the unequivocal leader in helping women rewire themselves for wealth. This book will go down in history as a total game changer for us."
--Ali Brown, Founder + CEO of The Trust

"Every woman in America needs to read this book! Barbara Huson is THE expert on women, wealth, and power--and Rewire for Wealth is your guide to the financial freedom you deserve. This book will change your life, if you let it."
-- Marci Shimoff, #1 New York Times bestselling author, Happy for No Reason and Chicken Soup for the Woman's Soul

"Barbara Huson has done it again. By digging into the ways women think about money differently than men do, she is able to chart a path toward lifelong security--and wealth."
--Jean Chatzky, CEO HerMoney.com

"Barbara Huson has done it again--only this time, better than ever!! She weaves personal stories with the most cutting edge neuroscience to help each and every woman reach her greatest financial potential, with heart and humor. This book is a must-read for anyone who wants to enjoy the experience of wealth!"
--Regena Thomashauer, founder of Mama Gena's School of Womanly Arts and author of New York Times bestseller, Pussy: A Reclamation

"This book holds a critical missing piece for women when it comes to true financial empowerment. If you keep finding yourself stuck in the same financial rut, look no further. Your path to inner and outer wealth is right here in these pages."
-- Kate Northrup, bestselling author of Do Less

"For the last eight years Barbara has been my 'go to' money mentor. She has an uncanny ability to bridge metaphysical wisdom with good ole fashioned financial sense. Her work is a potent brew for anyone who is looking to attain financial freedom on their own terms. Rewire for Wealth is a soulful journey, one that will inspire you to live the wealthy life you deserve and can now finally achieve with Barbara's help!"
-- Rha Goddess, Artist, Activist, CEO of Move the Crowd and author of The Calling

"We all need a push to be our own advocates when it comes to money. Huson is here to make sure we not only get the message, but make the changes we need to rewire and reframe our money mindset. Her ability to raise the bar on our expectations for ourselves is priceless."
--Bobbi Rebell CFP(R), Author, How to be a Financial Grownup

"Having Barbara Huson as my money coach has been transformative and from my perspective she is the most profound teacher and healer of money relationships of our time. This is a critical book I encourage everyone to read because a more equitable and thriving future is not possible without financial wellbeing."
--Claudia Chan, Creator S.H.E. Summit & New York Times Celebrated Author of This Is How We Rise

"Barbara's passion is helping women get smarter about money so they can confidently make the best financial decisions. Her story, which she shares in more detail than ever before, illustrates how the path from confusion to understanding can lead us to unexpected places."
--Liz Weston, CFP, personal finance columnist and author of Your Credit Score

"Barbara Houson holds the master keys to financial empowerment for smart, conscious women in our time. Through her brilliant, wise and inspired writings, talks and programs she will show you the pathway to create lasting wealth as a gateway to something even more important: your brightest future. I can't recommend her work more highly."
-- Claire Zammit, Ph.D. Founder, FemininePower.com

"Barbara Huson's book of gems offers the 'how' of healing your relationship to money, not just by teaching you about personal finances, but by helping you heal whatever interferes with financial health psychologically, spiritually, and neurologically. Pure gold for the alchemists ready to energetically transform trauma-based scarcity into healing-based abundance."
--Lissa Rankin, MD, New York Times bestselling author of Mind Over Medicine

Author Biography

Barbara Huson, formerly Barbara Stanny, of Port Townsend, Wa has devoted decades to empowering women as a career counselor, financial therapist, wealth coach, and author. She has published seven books and grown a thriving business lecturing and leading her in-demand courses and webinars. Her interest and expertise in finance comes from personal experience as the daughter of the "R" in H&R Block. Barbara has been featured on national television and radio shows, as well as major newspapers and magazines. She was an original columnist for msmoney.com, and had her own column, The Wealth Coach, on Forbes.com. Barbara has also traveled the country as a popular keynote speaker for women's organizations, corporations, financial firms, and universities.