Product, Platform and Audience: A guide to building scalable content-based B2B membership businesses. - Paperback
Product, Platform and Audience: A guide to building scalable content-based B2B membership businesses. - Paperback
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by Robert J. Phillips (Author)
Join digital publishing expert Robert J Phillips as he guides entrepreneurs and senior executives through many of the hands-on processes, specifications, methodologies and detail involved in building commercially successful content-based membership platforms in the 21st century.
This book is based on personal knowledge, insight and experience rather than merely the theoretical. As a result the author envisions an example vertical industry portal business. He outlines the corporate strategy; platform development and specifications, including artificial intelligence functionality; the various content and business model options; audience development and the commercial activities, ranging from individual and corporate subscriptions, through to advertising and R&A report sales.
