Pricing--The New CEO Imperative: A Book from the Pricing Profession to the C-Suite - Paperback
Pricing--The New CEO Imperative: A Book from the Pricing Profession to the C-Suite - Paperback
$40.73
/
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
by Stephan M. Liozu (Author)
Pricing--The New CEO Imperative, the 11th volume by Stephan M. Liozu on the topic of pricing and customer value management, is a message from the pricing profession to the C-suite. It aims to promote pricing and encourage CEOs and C-suite executives to pay greater attention to pricing and to increase their investments in their pricing initiatives. In the context of digital transformations and a post-COVID-19 new normal, pricing is a strategic capability that no CEO should ignore-and a driver of competitive advantage and a strong profit lever.
Pricing has 21 chapters organized in five sections: Pricing Lessons and Myths, Pricing Impact and Pricing Power, Pricing Testimonials, Pricing Maturity and Capabilities, and Pricing as a Force of Transformation.
This book was made possible through the financial contribution of ten companies:
- Boston Consulting Group
- Deloitte Consulting LLP
- INSIGHT2PROFIT
- Manchon & Company
- Miller Advisors
- Pricefx
- Pros Holdings
- Simon Kucher & Partners
- Vendavo
- Zilliant
