
PR for Humans: How business leaders tell powerful stories - Paperback
PR for Humans: How business leaders tell powerful stories - Paperback
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by Mike Sergeant (Author)
Discover the essential principles of leadership communication.
In PR for Humans, Mike Sergeant shows CEOs, partners and business leaders how to use these principles. He challenges the global PR industry to move beyond spreadsheets and 'strategies' and embrace more powerful human storytelling.



















