{"product_id":"political-marketing-principles-and-applications-paperback","title":"Political Marketing: Principles and Applications - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eJennifer Lees-Marshment\u003c\/b\u003e (Author), \u003cb\u003eBrian Conley\u003c\/b\u003e (Author), \u003cb\u003eEdward Elder\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eSubstantially revised throughout, the third edition of \u003ci\u003ePolitical Marketing\u003c\/i\u003e continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice and encourages reflection on how it should be used in the future.\u003c\/p\u003e \u003cp\u003eNew Features and benefits of the third edition: \u003c\/p\u003e \u003cul\u003e \u003cp\u003e \u003c\/p\u003e\n\u003cli\u003eFully updated throughout with new research on emerging practices in the field and ethical implications such as the use of big data, authenticity and the limitations of voters as consumers in light of Brexit; \u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\n\u003cli\u003eA new employability section on political marketing in the workplace; \u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\n\u003cli\u003eExtensive pedagogical features including new peer-reviewed case studies, democratic debates, and fully updated practitioner perspectives, best practice guides, and class discussion points and assessments.\u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e\n\u003c\/ul\u003e \u003cp\u003eLed by a leading expert in the field and including contributions from other key academics in the field, this textbook is essential reading for all students of political marketing, parties and elections, and comparative politics.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eJennifer Lees-Marshment\u003c\/strong\u003e is an Associate Professor at the University of Auckland, New Zealand. She is a world expert in political marketing, having authored the highly cited 'Market-oriented party model' and is editor of the book series \u003ci\u003ePalgrave Studies in Political Marketing and Management\u003c\/i\u003e. \u003c\/p\u003e\u003cp\u003eBrian Conley is an Associate Professor in the Government Department at Suffolk University in Boston, US. His research and teaching interests are in the areas of political parties, the US electoral politics and political marketing. With Jennifer Lees-Marshment and Kenneth Cosgrove he co-edited \u003ci\u003ePolitical Marketing in the United States\u003c\/i\u003e (2014).\u003c\/p\u003e\u003cp\u003eEdward Elder's research focuses on political marketing and communication in New Zealand and the United States. He published the book \u003ci\u003eMarketing Leadership in Government \u003c\/i\u003e(2016) and worked as an analyst for \u003ci\u003eVote Compass\u003c\/i\u003e leading into the 2017 New Zealand General Election.\u003c\/p\u003e\u003cp\u003eRobin Pettitt is a Senior Lecturer at Kingston University, London, UK, who specialises in the internal life of political parties and is currently writing a book on how parties recruit and retain their activists. \u003c\/p\u003e\u003cp\u003eVincent Raynauld is an Assistant Professor in the Department of Communication Studies at Emerson College, Boston, US. His areas of research interest and publication include political communication, political marketing, social media, research methods, e-politics, elections, and journalism. \u003c\/p\u003e\u003cp\u003eAndré Turcotte is an Associate Professor in the Riddell Graduate Program in Political Management and the School of Journalism and Communication at Carleton University in Canada. His research focuses on elections, market intelligence and opinion research and he has advised politicians at all levels of government in Canada.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 266\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.7 x 9.6 x 6.8 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 22, 2019\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52478438670643,"sku":"9780815353225","price":96.08,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/b0g3S044enNDRXdnK2k5TS94Si9tQT09.webp?v=1759643943","url":"https:\/\/www.vysn.com\/products\/political-marketing-principles-and-applications-paperback","provider":"VYSN","version":"1.0","type":"link"}