Points of Failure: 20 Marketing Failures Destroying Your Profit and Growth Potential - Paperback

by Russ Holder (Author)

Today's business world is evolving. Competition is more fierce than ever, the emergence of the internet has changed the way many industries conduct business, and volatile economic conditions have forced many businesses to rethink their strategies. Based on almost 20 years in the trenches as a business development and marketing consultant, Russ Holder introduces you the 20 most common reasons why your sales numbers aren't where you think they should be, and then provides practical solutions to remedy those problems. Inside this book you will discover: - How to think strategically about increasing sales and taking control of your business growth. - The seven most common marketing mistakes that keep you from reaching your potential. - Five reasons why your customer retention isn't what it should be. - Why your sales team isn't reaching their goals and five steps to remedy that problem. Special Bonus Section: How to Grow Your Business During an Economic Meltdown

Author Biography

Russ Holder is a leading business development and marketing expert and best-selling author with the life purpose of "helping companies systematically and dramatically accelerate their growth." Through his books, speaking engagements, and consulting programs, Russ has served as a strategic advisor to leaders of high-growth businesses worldwide, including multiple members of both the Fortune and Inc. 500 lists. As the CEO and founder of TriFecta Marketing, a results-driven business development and marketing firm, Russ has helped over 180 entrepreneurs and business leaders in 30-plus industries and professions increase sales, profits and market share. His first book, Maximizing Business Growth, was published in 2010 and was an Amazon #1 Best Seller in the categories of Sales & Marketing and Industrial Marketing, and reached #3 in the Entrepreneurship category. Based on Russ's proprietary TriFecta Exponential Growth Model, the book focuses on systematically improving the Nine Growth Keys of a business to generate powerful Marketing Synergy and exponential growth. Partnering with Business Excellence Press, Russ has agreed to release three more books through 2015 that delve deeper into business development best practices and driving exceptional results through sales and marketing. Visit Russ Holder's websites: - www.RussHolder.com