{"product_id":"persuasion-convincing-others-when-facts-dont-seem-to-matter-paperback","title":"Persuasion: Convincing Others When Facts Don't Seem to Matter - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eLee Hartley Carter\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003cb\u003eThe secrets to persuading anyone, at work and in life, from a top communication strategist\u003c\/b\u003e.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eIn the post-fact, deeply divided world we live in, true persuasion is rare. Engaging with people holding differing opinions is rarer still. But for progress to take place, persuasion \u003ci\u003emust happen\u003c\/i\u003e. Whether it's convincing an employer you are right for the job, a customer that your product is the best, or your closed-minded uncle that good people can disagree, it takes the art--and science--of persuasion to move forward. \u003cp\u003e\u003c\/p\u003eSo, how do you change someone's mind--or at least advance the conversation--when everyone is entrenched in their own points of view? Communication expert Lee Hartley Carter has spent nearly twenty years advising and helping the world's most well-known companies do just that. \u003cp\u003e\u003c\/p\u003eAmong the counterintuitive secrets you'll learn: \u003cbr\u003e \u003cb\u003e*\u003c\/b\u003e It's not enough to understand the person you're talking to--you must truly empathize with them (yes, even \u003ci\u003ethem\u003c\/i\u003e).\u003cbr\u003e \u003cb\u003e*\u003c\/b\u003e Logic alone doesn't work. Stories and emotions are what move us most.\u003cbr\u003e \u003cb\u003e*\u003c\/b\u003e When communicating in a crisis, our first instinct is almost always wrong. \u003cp\u003e\u003c\/p\u003eFilled with deeply researched insights into how we make up--and change--our minds, as well as colorful real-world examples and actionable recommendations, \u003ci\u003ePersuasion\u003c\/i\u003e will help you hone your message and craft your narrative in order to get heard and get results.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eLee Hartley Carter \u003c\/b\u003eis president of maslansky + partners, a language strategy firm based on the single idea that \"it's not what you say, it's what they hear.\" Carter oversees a diverse range of communication and language strategy work for Fortune 100 and 500 companies, trade associations, and nonprofits in the United States and globally. As a television news personality and researcher, she doesn't rely on traditional polling for her unique insights into U.S. politics; rather, she analyzes voters' emotional responses to help understand and empathize with them on a more visceral level. The reaction matters, but the \"why\" behind it matters more. It was this approach that allowed her to accurately predict the results of the 2016 presidential election and primaries.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 272\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.8 x 8.2 x 5.3 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 01, 2020\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52486781993267,"sku":"9780143133483","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/6GC9X6RhPH9780143133483.webp?v=1759830800","url":"https:\/\/www.vysn.com\/products\/persuasion-convincing-others-when-facts-dont-seem-to-matter-paperback","provider":"VYSN","version":"1.0","type":"link"}