{"product_id":"passionate-and-profitable-why-customer-strategies-fail-and-ten-steps-to-do-them-right-paperback","title":"Passionate and Profitable: Why Customer Strategies Fail and Ten Steps to Do Them Right! - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eLior Arussy\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\"I've always said that education without execution is just entertainment - and Lior illustrates this beautifully in his book. It is important to learn HOW to implement a successful Customer focus strategy and you need knowledge and process to do it well. Read this book and learn.\"--\u003ci\u003eTim Sanders, Author of \"Love is The Killer App\"\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\"Lior brings original thought to the world of business, ideas drawn from reality, based on solid observations with the clear objective of helping people make money. Read this and profit.\"--Jerry Vass, Author of \"Soft Selling in A Hard World\" and President Vass Consulting\u003c\/p\u003e \u003cp\u003e\"You might not like this book. It's not filled with easy shortcuts and feel-good platitudes. BUT, when you're ready to walk the walk and not just talk the talk) about treating your customers right and growing your business, Lior's book is a fine place to start down that rarely-followed, very profitable path.\"--Seth Godin Author, Purple Cow \u0026amp; Free Prize Inside\u003c\/p\u003e \u003cp\u003e\"Lior Arussy is a true customer advocate. This book is a must-read for anyone who knows that the only sustainable competitive advantage is to create a unique and meaningful customer experience.\"--Ginger Conlon, Editor-in-Chief, \u003ci\u003eCRM\u003c\/i\u003e magazine\u003c\/p\u003e \u003cp\u003eAccording to Strativity's 2003 CEM global study, 45% of executives surveyed do not believe they deserve the customer's loyalty. Following a decade of customer-centric books, the market is in a state of crises with over 50% customer focused projects fail. \u003ci\u003ePassionate and Profitable\u003c\/i\u003e is a new book that takes a critical look at the state of the companies' commitment to customers and exposes the fatal mistakes companies make and the lip service they pay to their customers.\u003c\/p\u003e \u003cp\u003eFull of examples and statistics, \u003ci\u003ePassionate and Profitable\u003c\/i\u003e argues that customer strategies success depends on making serious tough choices and not cosmetic works. It is those tough trade offs that will help companies unleash their passion for customers and in return, increase their profitability and sales.\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eLior Arussy's new book is another great addition to his work on the theme of improving the customer experience to build lasting and profitable customer relationships. Recommended to both those working on corporate customer strategy and line managers. Strong practical advice from an industry visionary. \u003cbr\u003e\u003cb\u003e--Michael Maoz, Vice President and Research Fellow, Gartner Research\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThis book isn't filled with easy shortcuts and feel-good platitudes. When you're ready to walk the walk, Lior's book is a fine place to start down that rarely followed, very profitable path. \u003cbr\u003e\u003cb\u003e-- Seth Godin, Author, Purple Cow and Free Prize Inside!\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLior Arussy is a true customer advocate. This book is a must-read for anyone who knows that the only sustainable competitive advantage is to create a unique and meaningful customer experience. \u003cbr\u003e\u003cb\u003e--Ginger Conlon, Editor in Chief, CRM magazine\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThis book provides a clear blueprint for successful customer relationships. It is a must-read for executives who are serious about pleasing their customers. \u003cbr\u003e\u003cb\u003e--Guy Kawasaki, Author, The Art of the Start\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eI've always said that education without execution is just entertainment--and Lior illustrates this beautifully in his book. It is important to learn how to implement a successful customer focus strategy and you need knowledge and process to do it well. Read this book and learn. \u003cbr\u003e\u003cb\u003e--Tim Sanders, Author, Love Is The Killer App\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLior brings original thought to the world of business, ideas drawn from reality, based on solid observations with the clear objective of helping people make money. Read this and profit. \u003cbr\u003e\u003cb\u003e--Jerry Vass, President, Vass Consulting Author, Soft Selling in a Hard World\u003c\/b\u003e\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\"Lior Arussy's new book is another great addition to his work on the theme of improving the customer experience to build lasting and profitable customer relationships. Recommended to both those working on corporate customer strategy and line managers. Strong practical advice from an industry visionary.\" \u003cbr\u003e\u003cb\u003e--Michael Maoz, Vice President and Research Fellow, Gartner Research\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"This book isn't filled with easy shortcuts and feel-good platitudes. When you're ready to walk the walk, Lior's book is a fine place to start down that rarely followed, very profitable path.\" \u003cbr\u003e\u003cb\u003e-- Seth Godin, Author, Purple Cow and Free Prize Inside!\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"Lior Arussy is a true customer advocate. This book is a must-read for anyone who knows that the only sustainable competitive advantage is to create a unique and meaningful customer experience.\" \u003cbr\u003e\u003cb\u003e--Ginger Conlon, Editor in Chief, CRM magazine\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"This book provides a clear blueprint for successful customer relationships. It is a must-read for executives who are serious about pleasing their customers.\" \u003cbr\u003e\u003cb\u003e--Guy Kawasaki, Author, The Art of the Start\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"I've always said that education without execution is just entertainment--and Lior illustrates this beautifully in his book. It is important to learn how to implement a successful customer focus strategy and you need knowledge and process to do it well. Read this book and learn.\" \u003cbr\u003e\u003cb\u003e--Tim Sanders, Author, Love Is The Killer App\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"Lior brings original thought to the world of business, ideas drawn from reality, based on solid observations with the clear objective of helping people make money. Read this and profit.\" \u003cbr\u003e\u003cb\u003e--Jerry Vass, President, Vass Consulting Author, Soft Selling in a Hard World\u003c\/b\u003e\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eLior Arussy\u003c\/b\u003e is the founder and President of Strativity Group, Inc. (StativityGroup.com), which works with both Global 2000 companies as well as emerging businesses around the world. Prior to establishing Strativity Group, Arussy held executive positions at NICE Systems and Hewlett-Packard as well as various start-up companies. He is the author of several publications, including The Experience!: How to Wow Your Customers and Create a Passionate Workplace, as well as more than fifty articles in such international publications as Harvard Business Review. Arussy's syndicated column \"Focus: Customer\" reaches more than 350,000 readers worldwide every month. He also has a bimonthly column for \u003ci\u003eCRM\u003c\/i\u003e magazine, is the winner of the CRM Influential Leader 2003 award, and is the author of the course \"Developing and Executing Customer-centric Strategy\" (American Management Association).\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 224\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.47 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 04, 2005\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52478826152243,"sku":"9781119090878","price":39.35,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/RlRsdFdxM1N3NVRhemkvR05JWjJoQT09.webp?v=1759661915","url":"https:\/\/www.vysn.com\/products\/passionate-and-profitable-why-customer-strategies-fail-and-ten-steps-to-do-them-right-paperback","provider":"VYSN","version":"1.0","type":"link"}