New Technology Elite - Hardcover

by Vinnie Mirchandani (Author)

How-to guidance for optimizing incumbent technologies to deliver a better product and gain competitive advantage

Their zip codes are far from Silicon Valley. Their SIC codes show retail, automobile or banking. But industry after industry is waking up to the opportunity of "smart" products and services for their increasingly tech-savvy customers. Traditionally technology buyers, they are learning to embed technology in their products and become technology vendors. In turn, if you analyze Apple, Google, Amazon, Facebook, Twitter and eBay, you marvel at their data centers, retail stores, application ecosystems, global supply chains, design shops. They are considered "consumer" tech but have better technology at larger scale than most enterprises. The old delineation of technology buyer and vendor is obsolete. There is a new definition for the technology elite - and you find them across industries and geographies. The 17 case studies and 4 guest columns spread through The New Technology Elite bring out the elite attributes in detail. Every organization will increasingly be benchmarked against these elite - and soon will be competing against them.

• Contrasts the productivity that Apple, Google and others have demonstrated in the last decade to that of the average enterprise technology group
• Reveals how to leverage what companies have learned from Google, Apple, Amazon.com, and Facebook to your company's advantage
• Designed for business practitioners, CEOs, CFOs, CIOs, technology vendors, venture capitalists, IT consultants, marketing executives, and policy makers
• Other titles by Vinnie Mirchandani: The New Polymath: Profiles in Compound-Technology Innovations

If you're looking to encourage technology innovation, look no further. The New Technology Elite provides the building blocks your company needs to become innovative through incumbent technologies.

Front Jacket

The New Technology Elite

How Great Companies Optimize Both Technology Consumption and Production

Their zip codes are far from Silicon Valley. Their industry codes show retail, automobile, or banking. But industry after industry is waking up to the opportunity of "smart" products and services for their increasingly tech-savvy customers. Traditionally technology buyers, they are learning to embed technology in their products and become technology vendors.

Meanwhile in Silicon Valley, you marvel at the challenge of rolling out 25 million Apple iPads in the first year of the product, 20 million users for Google+ in its first month of service, and the infrastructure to support over 750 million Facebook users. They are considered "consumer" tech but have better technology at a larger scale than most enterprises do in their data centers, retail stores, application ecosystems, global supply chains, and design shops. They are the new best practice leaders in many categories.

The New Technology Elite describes these two powerful trends--the "consumerization of enterprise technology" and, in contrast, "the enterprising of consumer technology." These trends are revising the definition of who qualifies today as a technology elite. The seventeen case studies and four guest columns throughout the book bring out these elite attributes in detail.

It is no longer about being able to talk geeky terms like HTML5 or SQL Injection or cloud architectures. It is now about:

• Product design elegance

• Physical presence in strategic retail locations

• Ecosystems of developers and thriving app stores

• Social savvy

• Paranoia in the world of hacker groups such as LulzSec and Anonymous

• Pragmatism in a world where attorneys are even more influential than engineers

• Being able to fly to Xiamen or Xanadu at a moment's notice

• And much more

Designed for business practitioners, CEOs, CFOs, CIOs, technology vendors, venture capitalists, IT consultants, marketing executives, and policy-makers, The New Technology Elite provides the essential building blocks your company needs to go from 0 to 60 on the innovation gauge by emulating the secrets of the technology elite.

Back Jacket

Their zip codes are far from Silicon Valley. Their industry codes show retail, automobile, or banking. But industry after industry is waking up to the opportunity of "smart" products and services for their increasingly tech-savvy customers. Traditionally technology buyers, they are learning to embed technology in their products and become technology vendors.

Meanwhile in Silicon Valley, you marvel at the challenge of rolling out 25 million Apple iPads in the first year of the product, 20 million users for Google+ in its first month of service, and the infrastructure to support over 750 million Facebook users. They are considered "consumer" tech but have better technology at a larger scale than most enterprises do in their data centers, retail stores, application ecosystems, global supply chains, and design shops. They are the new best practice leaders in many categories.

The New Technology Elite describes these two powerful trends--the "consumerization of enterprise technology" and, in contrast, "the enterprising of consumer technology." These trends are revising the definition of who qualifies today as a technology elite. The seventeen case studies and four guest columns throughout the book bring out these elite attributes in detail.

It is no longer about being able to talk geeky terms like HTML5 or SQL Injection or cloud architectures. It is now about:

• Product design elegance
• Physical presence in strategic retail locations
• Ecosystems of developers and thriving app stores
• Social savvy
• Paranoia in the world of hacker groups such as LulzSec and Anonymous
• Pragmatism in a world where attorneys are even more influential than engineers
• Being able to fly to Xiamen or Xanadu at a moment's notice
• And much more

Designed for business practitioners, CEOs, CFOs, CIOs, technology vendors, venture capitalists, IT consultants, marketing executives, and policy-makers, The New Technology Elite provides the essential building blocks your company needs to go from 0 to 60 on the innovation gauge by emulating the secrets of the technology elite.

Author Biography

VINNIE MIRCHANDANI has been called "The King of Wow" for his keen eye for technology-enabled innovation. His blog, New Florence. New Renaissance, has cataloged 2,500 posts of innovative products, projects, and people in work, life, and play. His last book, The New Polymath (Wiley), was widely praised as an "innovation firehose." He is President of Deal Architect, a technology advisory firm. In prior roles, he was an analyst at Gartner, Inc., a leading technology research firm, and a global consultant at PwC, the advisory firm. He has keynoted at many business and technology conferences and has been quoted in the Wall Street Journal, Bloomberg Businessweek, Financial Times, and other executive and technology publications.