{"product_id":"merchandise-for-authors-engage-your-readers-while-increasing-your-income-paperback","title":"Merchandise for Authors: Engage your readers while increasing your income - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eMelissa Addey\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eCreating your own author 'swag', or merchandise can bring in income and engage your readers as well as giving you the creative edge at literary events and festivals. Bands and film-makers always create merchandise for their creative works, now it's time for authors to use merchandise to market their works too.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIn this book you'll find: \u003c\/strong\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003e5 things merchandise should do for you\u003c\/li\u003e \u003cli\u003e6 steps of new product development (NPD)\u003c\/li\u003e \u003cli\u003eHow to think beyond bookmarks and coffee mugs\u003c\/li\u003e \u003cli\u003eCase studies and interviews with real authors to inspire you\u003c\/li\u003e \u003cli\u003eDetails of good suppliers to get you started\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e\u003cem\u003eMerchandise for Authors is a really valuable resource. Melissa has clearly used the time she spent with the British Library to good effect, giving excellent advice to the many writers with whom she worked - and has now generously shared her thoughts in a format that means a much wider audience can benefit. I advise you to take her advice. \u003c\/em\u003e\u003c\/p\u003e \u003cp\u003eDr Alison Baverstock, Associate Professor of Publishing at Kingston University, author of How to Market Books\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 142\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.33 x 8 x 5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 30, 2018\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":53246548541747,"sku":"9781910940426","price":17.78,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/QnQw113Wn39781910940426.webp?v=1776287004","url":"https:\/\/www.vysn.com\/products\/merchandise-for-authors-engage-your-readers-while-increasing-your-income-paperback","provider":"VYSN","version":"1.0","type":"link"}