Marketing Strategy for the Creative and Cultural IndustriesMarketing Strategy for the Creative and Cultural Industries
Marketing Strategy for the Creative and Cultural Industries
BooksCloudSKU: 9780367419776

Marketing Strategy for the Creative and Cultural Industries - Paperback

$107.42
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Marketing Strategy for the Creative and Cultural Industries
Marketing Strategy for the Creative and Cultural Industries - Paperback
$107.42
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by Bonita M. Kolb (Author)

This refreshed and updated textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries.

Author Biography

Bonita M. Kolb is Professor Emeritus of Business at Lycoming College, USA.

Number of Pages: 324
Dimensions: 0.7 x 9.21 x 6.14 IN
Publication Date: September 17, 2020
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