Marketing On The Move: Your Customers Are Mobile. Are You? - Paperback

by Bill Heneghan III (Author)

"Marketing on The Move" is a great book for any entrepreneur who wants to clearly understand how mobile marketing is changing the game for small businesses. Great work Bill. - Kevin Harrington Author of "Act Now: How I Turn Ideas into Million-Dollar Products" and Investor "Shark" on the ABC Television Series, Shark Tank. If you feel your business may be behind the curve in technology and you want to get ahead, Marketing On The Move is a great read and includes immediate actions steps that produce results quickly. Marketing on the Move is a manual for 21st century communications and mobile marketing and social media strategies for small and medium size businesses which have been the backbone of free enterprise for generations. You will learn how to connect with more customers, design mobile loyalty programs, turn everyday mobile users habits into money making opportunities for your business. As an added bonus the book includes actions steps and downloadable material, so keep your mobile phone or tablet handy as you read. Bill inspires small business owners to become great students of the mobile marketing revolution and shares his enthusiasm and passion for forward thinking marketing and entrepreneurship. This book is perfect if you want to better understand how mobile devices like smartphones and tablets are changing the way consumers are making buying decisions and how you can position your business to take advantage of this shift in technology.

Author Biography

Bill Heneghan is an entrepreneur, investor and marketing technology guru. Bill has over 16 years of experience involved in entrepreneurial ventures and start-up companies. Bill is an expert in identifying new market segments, innovative product offerings, and strategic initiatives, he has a passion for free enterprise and small businesses. He has developed several successful companies and in 2007 was instrumental in revamping an eye care company that was producing $300,000 in revenue to over $30 million in 5 years, by converting a wholesale business model into a direct marketing powerhouse. He understands that businesses need to embrace new marketing strategies that produce great results just like the larger brands. It was the possibilities and the need to apply lessons learned from strategies that are very successful for big companies in a way that made sense for small business that convinced him to write "Marketing on the Move."