{"product_id":"marketing-mixology-four-essential-ingredients-for-marketing-success-paperback","title":"Marketing Mixology: Four Essential Ingredients for Marketing Success - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eAmbi Parameswaran\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAbout the Book\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCUT THROUGH THE NOISE AND GET STRAIGHT TO THE CORE OF EFFECTIVE MARKETING.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eConsumer preferences shift in a heartbeat these days. Get fighting fit and stay ahead of the curve with Marketing Mixology, your essential toolkit for navigating the dynamic marketscape. Expert brand coach and advertising\/marketing veteran Ambi Parameswaran distils the four core skills you need to thrive-understanding consumers, brand building, negotiation and selling, and communication-offering practical insights and new-age wisdom for both seasoned professionals and aspiring marketers.\u003c\/p\u003e\u003cp\u003eMaster the art of agile marketing, turbocharge your career and make your brand relevant in a world that never stops changing.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAbout the Author\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eAmbi Parameswaran is a brand coach and founder, brand-building.com, a brand advisory. He is a featured speaker at corporate events, a guest faculty at leading business schools and an award-winning bestselling author of eleven books. His specially curated workshop on personal branding has been very popular with both leading corporates and industry bodies. Ambi has spent his forty-year career in corporate India working across diverse sectors, such as pharmaceuticals\/consumer products (Boots Company), media (UDI Yellow Pages) and advertising (Rediffusion). He spent over twenty-five years with FCB Ulka Advertising, helping transform a struggling ad agency into one of the top five marketing communications groups. Over the last six years, turning independent, he has served as a member director on corporate and advisory boards, as a brand coach to small and large brands and as a mentor to exciting new businesses. He has, through his career and beyond, worked on iconic brands like Tata, Wipro, Zee, TCS, Amul, Tropicana, Pepsico, LIC, Santoor, Sundrop, Abbott, J\u0026amp;J, ITC and so on.\u003c\/p\u003e\u003cp\u003eAmbi now reads, writes, teaches and coaches leaders across multiple domains. He is a guest faculty at IIM Calcutta, IIM Ahmedabad, MICA and an Adjunct Professor of Marketing at SPJIMR Mumbai.\u003c\/p\u003e\u003cp\u003eAmbi's columns appear regularly in Business Standard and in several other business publications, including Economic Times and The Hindu BusinessLine. He is a Distinguished Alumnus award recipient from both IIT Madras and IIM Calcutta, an AMP Graduate from Harvard Business School, a PhD in Management from Mumbai University and a CFI-certified CEO coach.\u003c\/p\u003e\u003cp\u003eAmbi can be reached at ambimgp@brand-building.com. He is active on LinkedIn as Ambi Parameswaran and on Twitter as @ambimgp.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 172\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.37 x 8.5 x 5.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 26, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52488543207731,"sku":"9789360453220","price":24.26,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/ihGxcS7oNB9789360453220.webp?v=1759881202","url":"https:\/\/www.vysn.com\/products\/marketing-mixology-four-essential-ingredients-for-marketing-success-paperback","provider":"VYSN","version":"1.0","type":"link"}