{"product_id":"marketing-destinations-and-venues-for-conferences-conventions-and-business-events-paperback","title":"Marketing Destinations and Venues for Conferences, Conventions and Business Events - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eTony Rogers\u003c\/b\u003e (Author), \u003cb\u003eRob Davidson\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eMarketing Destinations and Venues for Conferences, Conventions and Business Events\u003c\/em\u003e introduces students to key areas of marketing and promotion that are essential if destinations are to compete successfully in the rapidly expanding global business event sector. It achieves this by looking at issues surrounding business event marketing, strategic planning, destination and venue selling strategies and future challenges.\u003c\/p\u003e\u003cp\u003eThe 2nd Edition has also been updated to include: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eNew content on: destination marketing organisations' and venues' use of technology, use and impact of social media, sponsorship and partnership issues, economic changes as well as their responses to demand for sustainable meetings locations\u003c\/li\u003e \u003cli\u003eUpdated and new case studies on growth areas and emerging markets e.g. Middle East, Asia, Eastern Europe\/Russia, Africa and South America, but also to include material on mature markets, destinations and venue operators\u003c\/li\u003e \u003cli\u003eA genuinely international focus in terms of content and examples\u003c\/li\u003e \u003cli\u003eNew review and discussion questions and, where appropriate, learning outcomes\u003c\/li\u003e \u003cli\u003eNew online resource package for students and lecturers including: weblinks, power point slides and project questions (coming soon). \u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eAccessible, global and informative, this is essential reading for all future business event and conference managers.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTony Rogers\u003c\/strong\u003e has been involved with the conference and business events sector for over 25 years. He has managed several industry trade associations and now runs his own consultancy specialising in research and destination\/venue marketing. He served as a Visiting Fellow at Leeds Beckett University for eight years. \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eRob Davidson\u003c\/strong\u003e's main area of expertise is business events. He has written extensively on that theme. As Managing Director of MICE Knowledge, a consultancy specialising in business events research, education and training, he has undertaken research projects for many major organisations including Reed Travel Exhibitions.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 312\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.6 x 9.6 x 7.4 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 12, 2015\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52478858428723,"sku":"9781138852150","price":160.88,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/ZjJ2MGFqNVFiQlJnWGpsd1BtTDVxQT09.webp?v=1759665448","url":"https:\/\/www.vysn.com\/products\/marketing-destinations-and-venues-for-conferences-conventions-and-business-events-paperback","provider":"VYSN","version":"1.0","type":"link"}