BooksCloudSKU: 9781529781212
Marketing Communications - Paperback
$143.80
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$143.80
Marketing Communications - Paperback
$143.80
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Marketing Communications - Paperback
$143.80
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by John Egan (Author)
Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way.
This fourth edition:
- Includes updates on how the Covid-19 pandemic has affected the marketing/advertising industries
- Features new case studies from companies and brands such as Amazon, Burger King, Facebook and John Lewis
- Covers timely topics such as online retailers, social media networks (e.g. TikTok), social media influencers and marketing ethics
This textbook is essential reading for students studying marketing communications or a related topic.
John Egan is Professor of Marketing at Regent's University, London.
Number of Pages: 432
Dimensions: 0.88 x 9.69 x 7.44 IN
Publication Date: December 31, 2022
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