{"product_id":"market-your-way-to-growth-hardcover","title":"Market Your Way to Growth - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003ePhilip Kotler\u003c\/b\u003e (Author), \u003cb\u003eMilton Kotler\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMarketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eWith the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. \u003ci\u003eMarket Your Way to Growth\u003c\/i\u003e presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will envy.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eProven business and marketing advice from leading names in the industry\u003c\/li\u003e \u003cli\u003eWritten by Philip Kotler, the major exponent of planning through segmentation, targeting, and position followed by \"the 4 Ps of marketing\" and author of the books \u003ci\u003eMarketing 3.0, Ten Deadly Marketing Sins, \u003c\/i\u003e and \u003ci\u003eCorporate Social Responsibility\u003c\/i\u003e, among others\u003c\/li\u003e \u003cli\u003eMilton Kotler is Chairman and CEO of Kotler Marketing Group, headquartered in Washington, DC, author of \u003ci\u003eA Clear-sighted View of Chinese Marketing\u003c\/i\u003e, and a frequent contributor to the China business press\u003c\/li\u003e \u003c\/ul\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe United States, the European Union, and other developed countries now face years of continuing low economic growth, so low that job creation will fall far short of the growth of the workforce. With the developed world facing an excruciating slow-growth economy, successfully competing for a limited customer base means using creative marketing strategies.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eMarket Your Way to Growth\u003c\/i\u003e shows you how to survive these rough economic waters. The book details nine megatrends that will offer new opportunities throughout this decade, including a global redistribution of wealth, urbanization, an accelerating green global economy, rapidly changing social values, and more. Evaluate your business's readiness to navigate this shifting economic landscape using these eight growth strategies: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eBuild Your Market Share: \u003c\/b\u003e Outperform your competitors and grow your market share.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eDevelop Enthusiastic Customers and Stakeholders: \u003c\/b\u003e Attract fans and develop dedicated supply chain partners\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eCreate a Powerful Brand: \u003c\/b\u003e Design a powerful brand that serves as a living platform for your organization's strategy and actions.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eInnovate New Products, Services, and Experiences: \u003c\/b\u003e Develop a culture of innovation and think freshly about new offerings and experiences.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eInternational Expansion: \u003c\/b\u003e Identity international macro and micro markets of high growth and enter them successfully.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eAcquisitions, Mergers, and Alliances: \u003c\/b\u003e Grow via attractive partnering opportunities through acquisitions, mergers, alliances, and joint ventures.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eBuild an Outstanding Reputation for Social Responsibility: \u003c\/b\u003e Improve your company's social character to win more respect and support from the public and stakeholders.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003ePartner with Government and NGOs: \u003c\/b\u003e Successfully bid to provide services and products that governments all over the world need.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eThese are the most perilous times since the Great Depression, yet growth is still possible. Learn how to implement these proven strategies, and achieve growth rates that your competitors will envy.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePHILIP KOTLER\u003c\/b\u003e is one of the world's leading authorities on marketing, and his writing has defined marketing around the world for the past forty years. He is the author of \u003ci\u003eMarketing Management\u003c\/i\u003e (14\u003csup\u003eth\u003c\/sup\u003e ed.), \u003ci\u003eMarketing 3.0, Ten Deadly Marketing Sins\u003c\/i\u003e, and \u003ci\u003eCorporate Social Responsibility\u003c\/i\u003e, among others. He is also the S.C. Johnson \u0026amp; Son Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management. The \u003ci\u003eFinancial Times\u003c\/i\u003e ranked him the fourth most influential management guru, and the \u003ci\u003eWall Street Journal\u003c\/i\u003e ranked him the sixth most influential business thinker.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eMILTON KOTLER\u003c\/b\u003e is Chairman of Kotler Marketing Group USA, headquartered in Washington, DC, and Kotler Marketing Group China, headquartered in Beijing and recognized as the #1 marketing strategy consultancy in China. He is also author of \u003ci\u003eA Clear-Sighted View of Chinese Business Strategy\u003c\/i\u003e and a frequent contributor to the China business press.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 240\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.79 x 9.38 x 6.39 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e December 26, 2012\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52484896981299,"sku":"9781118496404","price":31.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/QypubU5VJx9781118496404.webp?v=1759794951","url":"https:\/\/www.vysn.com\/products\/market-your-way-to-growth-hardcover","provider":"VYSN","version":"1.0","type":"link"}