{"product_id":"management-information-systems-technology-and-marketing-paperback","title":"Management Information Systems, Technology, and Marketing - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eNaresh K. Malhotra\u003c\/b\u003e (Author), \u003cb\u003eVibrant Publishers\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e���� \u003cstrong\u003eThe Future of Marketing \u0026amp; Technology-Driven Decision Making\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eManagement Information Systems, Technology, and Marketing by \u003cstrong\u003eNaresh Malhotra\u003c\/strong\u003e explores the evolving relationship between \u003cstrong\u003etechnology, data-driven decision-making, and marketing strategies\u003c\/strong\u003e. This volume from the Legend in Marketing series delves into how \u003cstrong\u003emanagement information systems (MIS), artificial intelligence (AI), big data, and digital transformation\u003c\/strong\u003e are reshaping modern marketing practices and business operations.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eKey topics include \u003cstrong\u003edata analytics for customer insights, AI-powered marketing automation, the role of technology in strategic decision-making, cybersecurity challenges, and the ethical implications of digital marketing\u003c\/strong\u003e. The book also covers \u003cstrong\u003ecloud computing, enterprise resource planning (ERP), and the growing influence of blockchain in business systems\u003c\/strong\u003e.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDesigned for \u003cstrong\u003emarketing professionals, business leaders, researchers, and students\u003c\/strong\u003e, this book provides \u003cstrong\u003ereal-world case studies, research-based strategies, and actionable insights\u003c\/strong\u003e to help navigate the digital age. Stay ahead in the competitive landscape with this essential resource on \u003cstrong\u003etechnology-driven business transformation and marketing innovation\u003c\/strong\u003e.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e���� \u003cstrong\u003eDiscover how technology is shaping the future of marketing-order your copy today!\u003c\/strong\u003e\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 308\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.65 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 29, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":53343102304563,"sku":"9781636514376","price":128.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/fcEMXJHwyB9781636514376.webp?v=1778705653","url":"https:\/\/www.vysn.com\/products\/management-information-systems-technology-and-marketing-paperback","provider":"VYSN","version":"1.0","type":"link"}