{"product_id":"luxury-fashion-and-media-communication-between-the-material-and-immaterial-paperback","title":"Luxury Fashion and Media Communication: Between the Material and Immaterial - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003ePaula Von Wachenfeldt\u003c\/b\u003e (Editor), \u003cb\u003eMagdalena Petersson McIntyre\u003c\/b\u003e (Editor)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eUsing image and film advertisements, interviews, social media and public and private archives, \u003ci\u003eLuxury Fashion and Media Communication\u003c\/i\u003e offers an interdisciplinary approach to analyzing the value of the luxury object. Regular reports on consumption in media and frequent advertising on social media have allowed people all over the world to share in the issues and development of luxury; but how is it communicated, and how has it affected the consumer? \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eAn international range of scholars explore the material and immaterial value and meaning of luxury, how it is materialized and how it is communicated between the luxury industry and the consumer. Investigating French, Italian and Spanish luxury brands and their communication strategies on the global market, and including two chapters focusing specifically on the Chinese and American markets, they examine the ambiguity of the luxury commodity. This volume shows particularly the conflicting narratives between the idea of exclusivity and human skills and their mass marketing. \u003cp\u003e\u003c\/p\u003eIn exploring theoretical perspectives alongside the practicalities of how luxury is communicated, \u003ci\u003eLuxury Fashion and Media Communication\u003c\/i\u003e reveals the value of the luxury object and the consumer's behaviour in relation to that value. It offers an innovative and important intervention in the inter-related fields of luxury fashion, media and communication, and key reading for scholars, students and practitioners wishing to explore the material and immaterial value of luxury.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePaula von Wachenfeldt\u003c\/b\u003e is Associate Professor and Director of Studies for Fashion Studies at Stockholm University, Sweden. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eMagdalena Petersson McIntyre \u003c\/b\u003eis Associate Professor and Senior Lecturer in Fashion Studies at Lund University, Sweden.\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 224\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.47 x 9.21 x 6.14 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 24, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52488479408435,"sku":"9781350291102","price":78.91,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/NNBnunsFre9781350291102.webp?v=1759877603","url":"https:\/\/www.vysn.com\/products\/luxury-fashion-and-media-communication-between-the-material-and-immaterial-paperback","provider":"VYSN","version":"1.0","type":"link"}