{"product_id":"localizing-apps-a-practical-guide-for-translators-and-translation-students-paperback","title":"Localizing Apps: A Practical Guide for Translators and Translation Students - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eJohann Roturier\u003c\/b\u003e (Author), \u003cb\u003eKelly Washbourne\u003c\/b\u003e (Editor), \u003cb\u003eSharon O'Brien\u003c\/b\u003e (Editor)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe software industry has undergone rapid development since the beginning of the twenty-first century. These changes have had a profound impact on translators who, due to the evolving nature of digital content, are under increasing pressure to adapt their ways of working. \u003ci\u003eLocalizing Apps\u003c\/i\u003e looks at these challenges by focusing on the localization of software applications, or apps. In each of the five core chapters, Johann Roturier examines: \u003c\/p\u003e\u003cul\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eThe role of translation and other linguistic activities in adapting software to the needs of different cultures (localization);\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eThe procedures required to prepare source content before it gets localized (internationalization);\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eThe measures taken by software companies to guarantee the quality and success of a localized app.\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eWith practical tasks, suggestions for further reading and concise chapter summaries, \u003ci\u003eLocalizing Apps\u003c\/i\u003e takes a comprehensive look at the transformation processes and tools used by the software industry today. \u003c\/p\u003e\u003cp\u003eThis text is essential reading for students, researchers and translators working in the area of translation and creative digital media.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eJohann Roturier\u003c\/strong\u003e works as a senior principal research engineer in Symantec Research Labs. He worked for ten years in the localization industry, where he held various positions ranging from freelance translator and linguistic quality assurance tester to researcher and open-source project manager. \u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 222\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.47 x 9.21 x 6.14 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 19, 2015\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52695201415475,"sku":"9781138803596","price":115.52,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/MVJkRzhHM1dlU1lpOUVJdXFlekRZZz09.webp?v=1763085510","url":"https:\/\/www.vysn.com\/products\/localizing-apps-a-practical-guide-for-translators-and-translation-students-paperback","provider":"VYSN","version":"1.0","type":"link"}