{"product_id":"leading-digital-turning-technology-into-business-transformation-hardcover","title":"Leading Digital: Turning Technology Into Business Transformation - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eGeorge Westerman\u003c\/b\u003e (Author), \u003cb\u003eDidier Bonnet\u003c\/b\u003e (Author), \u003cb\u003eAndrew McAfee\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eBecome a Digital Master--No Matter What Business You're In\u003c\/i\u003e\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eIf you think the phrase \"going digital\" is only relevant for industries like tech, media, and entertainment--think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it--including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about \u003ci\u003ethe other 90-plus percent of the economy?\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003eIn \u003ci\u003eLeading Digital\u003c\/i\u003e, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries--from finance to manufacturing to pharmaceuticals--are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to \u003ci\u003einvest\u003c\/i\u003e in digital capabilities, and how to \u003ci\u003elead\u003c\/i\u003e the transformation. Within these parts, you'll learn: \u003cp\u003e\u003c\/p\u003e- How to engage better with your customers\u003cbr\u003e- How to digitally enhance operations\u003cbr\u003e- How to create a digital vision\u003cbr\u003e- How to govern your digital activities \u003cp\u003e\u003c\/p\u003eThe book also includes an extensive step-by-step transformation playbook for leaders to follow. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eLeading Digital\u003c\/i\u003e is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.\u003cbr\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eGeorge Westerman\u003c\/b\u003e is a Research Scientist in the MIT Initiative on the Digital Economy. His research and teaching help senior executives drive competitive advantage with digital technology. He is coauthor of two award-winning books: \u003ci\u003eThe Real Business of IT\u003c\/i\u003e (2009) and \u003ci\u003eIT Risk\u003c\/i\u003e (2007). \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eDidier Bonnet\u003c\/b\u003e is a Senior Vice President at Capgemini Consulting, where he serves as Global Practice Leader and heads Capgemini Consulting's Digital Transformation program. He has more than twenty-five years' experience in strategy, internet economics, globalization, and business transformation for large corporations. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eAndrew McAfee\u003c\/b\u003e is Co-Director of the MIT Initiative on the Digital Economy. He has also held appointments at Harvard Business School and Harvard's Berkman Center for Internet and Society. In 2008, McAfee was named number 38 on the Ziff Davis list of the \"100 Most Influential People in IT.\" He was also named one of the fifty most influential people in business IT, by \u003ci\u003eBaseline Magazine\u003c\/i\u003e. He is coauthor of \u003ci\u003eThe Second Machine Age\u003c\/i\u003e (2014) and \u003ci\u003eRace Against the Machine\u003c\/i\u003e (2011), and the author of \u003ci\u003eEnterprise 2.0\u003c\/i\u003e (2009).\u003cbr\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 256\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.1 x 9.3 x 6.4 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 14, 2014\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eAward:\u003c\/strong\u003e Axiom Business Book Awards (2015)\u003c\/div\u003e\n                ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52480310247731,"sku":"9781625272478","price":39.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/cW1OVXJjSkd3aVdXRHF2cXlKQXNyUT09.webp?v=1759715863","url":"https:\/\/www.vysn.com\/products\/leading-digital-turning-technology-into-business-transformation-hardcover","provider":"VYSN","version":"1.0","type":"link"}