{"product_id":"international-luxury-brand-strategy-paperback","title":"International Luxury Brand Strategy - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003ePierre Xiao Lu\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions for how to create and develop a worldwide luxury brand in the twenty-first century.\u003c\/p\u003e\u003cp\u003eThe book gives an overview of how a luxury brand is created through the understanding and application of economic rules and through firms adopting new management models across multiple business dimensions. It also explains the application of theories and models and illustrates specific issues through case studies drawn from international markets such as China and France. The Chinese cases provide unique opportunities and insights into how these new luxury brands were created and how they have benefited from the international market over time. \u003c\/p\u003e\u003cp\u003eFrom the international brand management perspective, this book is a useful reference for anyone who wants to learn more about luxury brand management and to better understand how the international market has evolved and how products may change the rules of the game.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePierre Xiao Lu\u003c\/strong\u003e is an international brand strategist in fashion and luxury brand business, and President and Professor of the Pierre Xiao Lu Institute of International Luxury Brand Strategy, Beijing, Shanghai, Paris and Milan. He is Visiting Professor at HEC Paris, ESSEC Paris-Singapore, the University of Paris Dauphine, and the Catholic University of the Sacred Heart in Milan. He was also a visiting scholar at Harvard Business School and the MIT Sloan School of Management. He received his PhD from ESSEC Business School in Paris and specializes in luxury brand management and luxury consumer behavior studies. He is the author of \u003ci\u003eElite China: Luxury Consumer Behavior in China\u003c\/i\u003e and co-author of \u003ci\u003eLuxury China: Market Opportunities and Potential\u003c\/i\u003e and \u003cem\u003eQuand la Chine s'?veille au luxe, la mont?e en puissance des marques Chinoises\u003c\/em\u003e.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 242\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.55 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 22, 2021\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52486968672563,"sku":"9781138614840","price":100.94,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/6cdlrfBAs79781138614840.webp?v=1759838120","url":"https:\/\/www.vysn.com\/products\/international-luxury-brand-strategy-paperback","provider":"VYSN","version":"1.0","type":"link"}