{"product_id":"inbound-marketing-revised-and-updated-attract-engage-and-delight-customers-online-paperback","title":"Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eBrian Halligan\u003c\/b\u003e (Author), \u003cb\u003eDharmesh Shah\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAttract, engage, and delight customers online\u003cbr\u003e \u003cbr\u003e \u003c\/b\u003e\u003ci\u003eInbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online\u003c\/i\u003e is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences. From the latest insights on lead nurturing and visual marketing to advice on producing remarkable content by building tools, readers will gain the information they need to transform their marketing online. \u003c\/p\u003e\u003cp\u003eWith outbound marketing methods becoming less effective, the time to embrace inbound marketing is now. Cold calling, e-mail blasts, and direct mail are turning consumers off to an ever-greater extent, so consumers are increasingly doing research online to choose companies and products that meet their needs. \u003ci\u003eInbound Marketing\u003c\/i\u003e recognizes these behavioral changes as opportunities, and explains how marketers can make the most of this shift online. This not only addresses turning strangers into website visitors, but explains how best to convert those visitors to leads, and to nurture those leads to the point of becoming delighted customers.\u003c\/p\u003e \u003cp\u003eGain the insight that can increase marketing value with topics like: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eInbound marketing - strategy, reputation, and tracking progress\u003c\/li\u003e \u003cli\u003eVisibility - getting found, and why content matters\u003c\/li\u003e \u003cli\u003eConverting customers - turning prospects into leads and leads into customers\u003c\/li\u003e \u003cli\u003eBetter decisions - picking people, agencies, and campaigns\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThe book also contains essential tools and resources that help build an effective marketing strategy, and tips for organizations of all sizes looking to build a reputation. When consumer behaviors change, marketing must change with them. The fully revised and updated edition of Inbound \u003ci\u003eMarketing\u003c\/i\u003e is a complete guide to attracting, engaging, and delighting customers online.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis fully updated and revised edition of \u003ci\u003eInbound Marketing\u003c\/i\u003e builds on the enormous international success of the book that launched the inbound marketing movement. It provides the new playbook you need to get more free traffic from Google, build a business blog, create a social media following and analyze which of your marketing efforts are working. \u003c\/p\u003e \u003cp\u003eWith coverage of updated Search Engine Optimization tactics and the latest tools to build a social media following, marketing experts and HubSpot founders Brian Halligan and Dharmesh Shah provide detailed advice on how to get found online and convert visitors to leads and customers. \u003c\/p\u003e\u003cp\u003eThis fully updated edition includes new material on the impact social media has on search and also provides a high-level overview of what viral marketing actually is. Inside you'll find: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eNew sections on visual content, tools as content, and Google+\u003c\/li\u003e \u003cli\u003eA new chapter on viral marketing for mere mortals\u003c\/li\u003e \u003cli\u003eA bonus section on startup\/entrepreneurial marketing\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eWith \u003ci\u003eInbound Marketing\u003c\/i\u003e, you'll gain access to insights from thousands of companies that have seen the power of this new model work for their own companies. \u003c\/p\u003e\u003cp\u003e\"If you've been looking for a trustworthy primer on getting found online, here's a great place to start. Buy one for your clueless colleague too.\"\u003cbr\u003e--SETH GODIN, author of \u003ci\u003eMeatball Sundae \u003c\/i\u003e\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBRIAN HALLIGAN\u003c\/b\u003e is cofounder \u0026amp; CEO of HubSpot, an inbound marketing and sales software company that helps businesses transform how they get found and grow online. Brian also teaches Entrepreneurial Product Development and Marketing as a Senior Lecturer at MIT. Connect with Brian on Twitter @bhalligan. \u003c\/p\u003e \u003cp\u003e\u003cb\u003eDHARMESH SHAH\u003c\/b\u003e is cofounder \u0026amp; CTO of HubSpot and an angel investor in over 50 technology startups. Dharmesh also authors OnStartups.com, a popular startup blog with over 400,000 members in its community, and is a frequent speaker on the topic of startups and marketing. Connect with Dharmesh on Twitter @dharmesh.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 224\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.59 x 9 x 5.99 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 02, 2014\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52478819729715,"sku":"9781118896655","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/NW9qa2ZOTmxKOWd6enlxOHRqZUErdz09.webp?v=1759661887","url":"https:\/\/www.vysn.com\/products\/inbound-marketing-revised-and-updated-attract-engage-and-delight-customers-online-paperback","provider":"VYSN","version":"1.0","type":"link"}