{"product_id":"implicit-measures-of-attitudes-hardcover","title":"Implicit Measures of Attitudes - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eBernd Wittenbrink\u003c\/b\u003e (Editor), \u003cb\u003eNorbert Schwarz\u003c\/b\u003e (Editor)\u003c\/p\u003e\u003cp\u003eIncreasingly used in social and behavioral science research, implicit measures aim to assess attitudes that respondents may not be willing to report directly, or of which they may not even be aware. This timely book brings together leading investigators to review currently available procedures and offer practical recommendations for their implementation and interpretation. The theoretical bases of the various approaches are explored and their respective strengths and limitations are critically examined. The volume also discusses current controversies facing the field and highlights promising avenues for future research.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eBernd Wittenbrink, PhD, is Professor of Behavioral Science in the Graduate School of Business and a member of the Center for Decision Research at the University of Chicago. His research concerns the role that stereotypes and group attitudes play in social judgment and behavior. Dr. Wittenbrink's work has been published in, among others, the \u003ci\u003eJournal of Personality and Social Psychology\u003c\/i\u003e, the \u003ci\u003eJournal of Experimental Social Psychology\u003c\/i\u003e, and the\u003ci\u003e Personality and Social Psychology Bulletin\u003c\/i\u003e. He serves as Associate Editor for the premier journal in the field, the\u003ci\u003e Journal of Personality and Social Psychology.\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eNorbert Schwarz, DrPhil, is Professor of Psychology, Research Professor in the Survey Research Center and the Research Center for Group Dynamics at the Institute for Social Research, and Professor of Marketing in the Ross School of Business at the University of Michigan. His research interests focus on human judgment and cognition. Dr. Schwarz is a Fellow of the American Academy of Arts and Sciences, the Association for Psychological Science, and the Society for Personality and Social Psychology. His publications include 20 books and more than 200 journal articles and chapters.\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 294\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.04 x 9.16 x 6.36 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 01, 2007\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52734020714803,"sku":"9781593854027","price":90.79,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/OXpaTzI1eUV5L1VpZi94M1B5cS9iQT09.webp?v=1763953342","url":"https:\/\/www.vysn.com\/products\/implicit-measures-of-attitudes-hardcover","provider":"VYSN","version":"1.0","type":"link"}