{"product_id":"hype-yourself-a-no-nonsense-pr-toolkit-for-small-businesses-paperback","title":"Hype Yourself: A no-nonsense PR toolkit for small businesses - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eLucy Werner\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eA toolkit designed for small businesses, packed with industry secrets from a PR professional that will teach you how to be your own best publicist.\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003eHype Yourself is an invaluable toolkit for anyone looking for help to build their brand. Crammed full of insider advice starting with the PR building blocks of forming your strategy, to the execution of creative campaigns. It includes expert tips from journalists and industry specialists and is supported by a stack of online resources. This guide will show you that anyone can learn to be a great publicist and will see direct results in their business.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eLucy Werner is founder of The Wern, a PR \u0026amp; branding consultancy and training hub for startups, entrepreneurs and independent brands. She is also a writer, speaker, blogger, teacher and podcaster on all things brand building for small businesses. For more information follow @wernchat or visit www.thewern.com\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 208\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.5 x 8.4 x 5.4 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 09, 2020\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52482785444147,"sku":"9781788601238","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/dUFrUzltbzBKVmhWdjZ3WTdQYU5NUT09.webp?v=1759741101","url":"https:\/\/www.vysn.com\/products\/hype-yourself-a-no-nonsense-pr-toolkit-for-small-businesses-paperback","provider":"VYSN","version":"1.0","type":"link"}