{"product_id":"human-truths-build-brands-people-love-trust-and-never-leave-paperback","title":"Human Truths: Build Brands People Love, Trust, and Never Leave - Paperback","description":"\u003cp\u003eby \u003cb\u003eKim D. Rozdeba\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhy do some brands earn a lasting place in people's lives while others-with bigger budgets and smarter technology-simply disappear? After thirty years building Fortune 500 brands, Kim D. Rozdeba is convinced the answer isn't strategy, data, or design. It's human truth.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eHuman truths are the universal needs and emotions that cut across every culture, category, and generation-the desire to feel valued, the hope for a better tomorrow, the fear of loss, the longing to belong, the search for meaning. When a brand genuinely reflects even one of them, it stops being just a product. It becomes a habit, a ritual, a favorite for life.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn Human Truths you will learn to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eIdentify which of the eleven human truths your brand can authentically own\u003c\/li\u003e\n\u003cli\u003eAudit your customer experience for the gap between what you think you deliver and what customers actually feel\u003c\/li\u003e\n\u003cli\u003eApply simple, practical tools and diagnostics you can put to work this week\u003c\/li\u003e\n\u003cli\u003eSay your brand's human truth in a single, unmistakable sentence\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBest of all, it's fast: in under two hours you'll know all eleven human truths-and with the companion worksheets, you can start putting them to work the same day.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis is not a survey of brand history or a theoretical framework. It's a working guide for founders, marketers, and brand leaders - the third book in Rozdeba's branding trilogy, after Branding Queens and LOYALNOMICS.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eRead it with a pen. Then build a brand people love, trust, and never leave.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 86\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.18 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 07, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":67923780993331,"sku":"9781069634115","price":21.02,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/qR_1J75O-E9781069634115.webp?v=1793825728","url":"https:\/\/www.vysn.com\/products\/human-truths-build-brands-people-love-trust-and-never-leave-paperback","provider":"VYSN","version":"1.0","type":"link"}